New Delhi: Square Yards, India’s largest integrated real estate platform, announced that it has onboarded 5000+ co-branded stores across top 8 cities in India through its Preferred Partner program designed for the independent real estate agents and smaller agencies. The co-branded stores come with Square Yards branded signages, providing identity to partner agents, amplifying their visibility in the area and increasing consumer footfall. These partners also get preferred access to all products in Square Yards’ ecosystem such as exclusive inventory from grade-A developers, mortgage platform, home furnishing and property management services. Square Yards identifies preferred partners from its existing 150,000+ agent partners who have registered on its mobile-based aggregation platform Square Connect.
Tanuj Shori, Founder & CEO of Square Yards, says, “We have opened our tech platforms to all agents who get free listings plus leads for lifetime in addition to state-of-the-art CRM and marketing tools. These agents are put into a proprietary gamified algorithm where they are scored on multiple parameters like the quality of their listings, customer interactions, transaction reporting and platform activities. Best of the lot get picked for the preferred partner program and they get full branding and marketing support from us to boost their online and offline presence. We aim to take the number of these co-branded stores to 30,000 by the end of next financial year. This would be one of the largest distribution network of independent real estate agents in the world.”
Adds Sumit Jain, Chief Business Officer, Channel Management, “We are building a business completely aligned with the smaller agents who have been underserved by industry innovation. When agents succeed, we succeed. That’s why we are committed to bringing groundbreaking technology & marketing solutions to help agents work smarter and faster.”
There are close to 1.5 Mn independent real estate agents in India who contribute to roughly 70% of the new home sales, almost 100% of the existing home sales and 80% of all rental transactions in the country. These agents play a very critical and central role in the real estate transaction but they neither have the technological expertise, nor non-expensive marketing solutions to thrive.
Square Yards Agent tech has opened a new realm for independent real estate professionals, allowing them to market their listings, source demand from the marketplace platform, have their own personalized websites with reviews and ratings, manage teams through an integrate CRM, facilitate online agreements through Digital escrow, E-payments & E-signing and also interact with fellow brokers through integrated social networking features. Besides this, agents are able to offer ancillary products like home loans, home furnishing and property management, helping them in providing touchpoints to their clients in the property buying process and also generate good income for themselves in addition to what they are earning by only selling or renting properties.
