Mumbai: Syntrania LLP, the deep domain expertise firm in BFSI and cutting-edge marketing solutions, has welcomed Terence D’Souza as its new Chief Creative Consultant. The move comes as part of Syntrania’s strategy to boost it’s creative vision and communications strategy and enable clients to overcome complex sales and marketing issues.
With nearly 15 years of experience under his belt, Terence is an expert at turning simple ideas into compelling brand stories. Prior to joining Syntrania, he was the Chief Creative Officer (CCO) at Hotstuff Media, where he led multiple award-winning campaigns and helped brands redefine their communication strategies.
At Syntrania, Terence will head the company’s creative direction, aligning with its core values of ideating, brainstorming, and simplifying visual, verbal, and tangible communication to stay ahead of the competition with clear, impactful messaging.
Jignesh Dawda, Co-Founder of Syntrania LLP, shared his enthusiasm about the appointment, stating, “Terry’s background makes him a perfect fit for our company’s vision. His ability to deliver relevant messaging will be helpful as we continue to expand our strategic footprint in the BFSI space.”
Paresh Rawal, Co-Founder of Syntrania LLP, added “Terence brings a refreshing mix of strategy and creativity that is rare to find. His passion for storytelling and ability to decode complex narratives into simple, persuasive communication will enhance the way we engage with our clients and their audiences.”
Commenting on his new role, Terence D’Souza said, “I have loved working with teams who measure their success in the value added to brands and relationships nurtured with every new challenge. Syntrania has a team who are driven by creativity & clarity, and make storytelling a must-have. It’s going to be exciting working with the team.”
Syntrania LLP continues to push the envelope by combining industry expertise with tailored communication strategies that empower businesses to engage meaningfully with their audiences.
