Bengaluru : The Wealth Company Mutual Fund, a Pantomath Group Company, today announced the launch of The Wealth Company Gold ETF, an open-ended scheme replicating/tracking the domestic price of gold. The New Fund Offer (NFO) will be open for subscription from December 16, 2025, to December 22, 2025. The fund is designed to provide investors with a modern, efficient, and secure way to invest in gold.
The Wealth Company Gold ETF will primarily invest in physical gold of 99.5% purity or higher, conforming to the London Bullion Market Association (LBMA) Good Delivery standards. The ETF will be listed on both the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE), ensuring easy access and tradability for investors across the country.
The Wealth Company Gold ETF offers a more efficient and transparent way to invest in gold compared to physical ownership. The ETF invests in gold with a purity of 99.5% or higher, eliminating concerns around verification and quality that often accompany physical gold purchases. Pricing is fully transparent and before expense linked to live market prices, unlike physical gold, which is typically subject to local premiums and making charges. Liquidity is significantly higher, as the ETF can be bought and sold seamlessly on stock exchanges, whereas physical gold requires finding a buyer and negotiating prices. Investors also avoid the challenges of storage and security, as the ETF carries no storage or safety risks, while physical gold necessitates secure storage and related costs. From a cost perspective, the ETF features a low expense ratio and does not involve making charges etc. Additionally, it allows easy access in small denominations, making gold investing more flexible and accessible compared to physical gold, which sometimes comes with minimum purchase requirements.
Speaking on the launch, Madhu Lunawat, Founder, MD & CEO of The Wealth Company Mutual Fund, said, “We’ve all been conditioned that buying gold jewellery is a smart investment. But here’s the thing—when you buy a necklace, you’re not investing. You’re shopping. You’re paying for the craftsman’s skill and the luxury of wearing something beautiful, not for gold as an asset. There’s a huge difference. If you genuinely want gold exposure in your portfolio, stop thinking like a jewellery buyer and start thinking like an investor. That’s where Gold ETFs come in. They give you pure gold exposure without the markup, without the emotional baggage of a luxury purchase, and without losing 20-30% the moment you walk out of the store.”
Adding to it Mr. Debasish Mohanty, Chief Strategy Officer, The Wealth Company Mutual Fund said, “Gold continues to be a cornerstone of Indian investing, especially in volatile and uncertain environments. With The Wealth Company Gold ETF, we are bringing a product engineered for precision, liquidity, and investor trust. Our goal is to make gold investing simpler, more efficient, and institutionally robust for every segment of the market, from retail buyers to sophisticated allocators”
According to a recent report by World Gold Council, the combination of falling yields, elevated geopolitical stress and a pronounced flight-to-safety would create exceptionally strong tailwinds for gold, supporting a sharp move higher. Under this scenario gold could surge 15% – 30% in 2026 from current levels. Investment demand, particularly via gold ETFs would remain a key driver, offsetting weakness in other areas of the market, such as jewelry or technology.
