Year-end quote from Amit Pratihari, Vice President, De Beers Forevermark

As we approach the end of the year, De Beers Forevermark reflects on a year marked by an unwavering aspiration for natural diamonds and commitment to craftsmanship and innovation. Despite global challenges, the demand for diamond jewelry among Indian consumers remains strong, driven by a desire for purchases imbued with emotional significance, enduring value and meaningfulness.  Notably, the younger generation is contributing significantly to this demand, seeking jewelry that complements their personality and serves as a defining element of their individual style. Additionally, there is a growing preference for minimalistic and everyday wear diamonds, reflecting a shift towards incorporating diamonds into all occasions. We anticipate that consumers will continue to invest in valuable products that convey a strong emotional connection. The demand for diamond and gold jewellery in India has remained robust, becoming an intrinsic part of the cultural fabric of the nation. The diamond industry is poised for substantial growth in the near future, fuelled by factors such as increasing disposable income, rapid urbanization, E-commerce and Digitalization, focus on Ethical Sourcing and a consumer inclination towards investing in gems and jewellery. The outlook for the jewellery industry in India is bright and presents significant opportunities for jewellers and stakeholders.’