Forbes listed Varchas Whiskey, from the house of Shankar Distillers known for their award-winning brands Varchas Straight Bourbon and Straight Rye whiskeys, and its famous Detroit Reserve American craft whiskey steadily gaining appreciation and a loyal following in India over the past two years.
After many years of distilling and product development, Varchasvi Shankar the founder wanted to release a unique blended whiskey truly made of spirits from three different continents – America, Europe and Asia. The brand launched a new product, INDUS GOLD, in India. It has been very well received, earning high ratings in blind tastings conducted with both consumers and members of the bar community, thanks to its distinctive flavour profile and exceptional quality.Varchas Indus Gold is more than just a whiskey; it’s a testament to the bold spirit of exploration and the art of harmonious fusion. We’ve journeyed across continents, bringing together the rich heritage of American Bourbon, the timeless tradition of Scotch from Scotland, and the vibrant awakening of Indian Single Malt. It’s a harmonious fusion of cultures—from India, the USA, and Scotland—coming together to create something truly unique for the India audience.
Each drop of Indus Gold tells a story of diverse origins, carefully woven into a single, extraordinary tapestry of flavour. It’s an invitation to experience a whiskey that respects the past, embraces the present, and boldly charts a new future.
Indus Gold is crafted for the discerning palate that craves innovation without compromising depth, and for the adventurous spirit that celebrates the magic born when diverse worlds converge. It’s a tribute to global craftsmanship—culminating in a whiskey that’s truly exceptional “This is a historic moment for Shankar Distillers and a game-changer for our award-winning Varchas Whiskey portfolio, enabling us to establish a stronger footprint in India,” said Mr. Varchasvi Shankar, Founder of Shankar Distillers. “The experience of rich, smooth flavors of authentic American Bourbon, the finish of spice and a hint of peat is surely going to enthral the Whiskey enthusiasts.” It can be enjoyed neat, on the rocks, or in any way the consumer prefers to savor their whiskey.
Priced between Rs 2,800 and Rs 3,500 and available in 750 ml and 180ml bottles, it is available in the states of GOA and KARNATAKA at present through select retailers and establishments.
Through strategic partnerships and consumer education, Varchas Whiskey aims to expand its reach and reinforce its commitment to delivering high-quality American whiskey to the Indian market. The brand will continue working closely with distributors, retailers, and whiskey aficionados to showcase the versatility and craftsmanship of their Bourbon and whiskey.
