CHENNAI : ABD Maestro Pvt. Ltd., the super-premium and luxury spirits brand company and a subsidiary of Allied Blenders & Distillers (ABD), today announced the launch of YELLO Designer Whisky, a unique fusion of Scotch Malts and Indian Malt whiskies.
Following the launch of Rangeela Vodka from Ranveer Singh, Co-Founder and Creative Partner of ABD Maestro, the company’s YELLO Designer Whisky, introduces a breakthrough packaging that mirrors the pulse of modern India — expressive, youthful, and born to stand out. It grabs the spotlight for its colour, sleek lines, and the ‘whisky window’.
For the flamboyant whisky, YELLO fuses the best of Speyside and Highland Scotches with the richness of Indian Malts, which is making news globally. The result is an exceptional spirit that partners the distinctive characteristics of both worlds. The Scotch malts, matured in ex-bourbon oak, infuse YELLO with notes of vanilla caramel and gentle oak, while the Indian malts add warmth, richness, and a bold, lingering finish.
Bikram Basu, Managing Director of ABD Maestro Pvt. Ltd., commented, “YELLO is designed for an innovative, daring and youthful brand construct for product, packaging and communication. It’s born to stand out, with outstanding whisky sitting in the bottle. At ABD Maestro, we build with quality, creativity and consumers at its heart.”
As India rapidly progresses to a major global economy, the super-premium and luxury spirits segment is seeing strong growth. New-age consumers increasingly value self-expression and strong identity with the brands that they choose. YELLO Designer Whisky, bold in packaging, positioning and taste, talks to this new generation of confident, culture-forward consumers.
YELLO Designer Whisky has debuted in Maharashtra at a MRP of Rs. 2,700/- for a 750ML. Goa, West Bengal and markets of North India will follow in quick succession.
