BENGALURU — KredX, India’s leading integrated supply chain finance provider, today announced the launch of ‘Shubh Aaraambh,’ for its RBI-licensed Domestic Trade Exchange (DTX) platform. This is a strategic initiative for the festive season designed to significantly benefit businesses by optimising their procurement and payment cycles during peak demand. The program is tailored for buyers seeking to enhance their operational resilience, cut costs, and effortlessly comply with regulatory requirements, all while building stronger relationships with their vendor network.
As the festive season approaches, businesses across India are gearing up for a whirlwind of activity, with consumer demand reaching its peak. This surge, while a golden opportunity, also brings a unique set of challenges. Businesses require a substantial infusion of capital to manage increased operational costs, ramp up production, and ensure a seamless flow of goods. ‘Shubh Aaraambh’ provides buyers with a powerful tool to navigate the festive rush by ensuring a resilient and uninterrupted supply chain. The initiative enables businesses to reduce costs immediately through a 50% discount on transaction fees, the lowest in the market, alongside the benefits of zero registration and annual fees. By using this fully digital and paperless platform, buyers can accelerate payments, which in turn provides vendors, many of whom are MSMEs, with timely liquidity and empowers them to meet production demands without financial strain. This seamless flow of working capital not only helps businesses stay resilient during peak demand but also strengthens vendor partnerships, fostering a mutually beneficial ecosystem built on timely support and trust. Furthermore, the platform helps buyers easily meet mandatory TReDS registration requirements, ensuring full compliance and regulatory assurance.
“The festive season, set against the backdrop of GST rationalisation and tariff changes, has become a critical period for businesses, offering a powerful opportunity to stimulate growth and overcome cash flow challenges,” said Manish Kumar, Founder and CEO of KredX. “With ‘Shubh Aaraambh,’ we’re not just offering a service; we’re providing a catalyst for growth. By eliminating upfront costs and reducing transaction fees, we are making it easier for businesses to onboard, accelerate payments, and maintain a healthy, resilient supply chain. This is about empowering our clients and their vendors to thrive during the most important business season of the year.”
With a decade of proven trust and innovation in supply chain finance, KredX offers its RBI-licensed TReDS platform – DTX, which is secure and transparent. It offers buyers access to India’s largest MSME-financier network, which includes over 50 banks and financial institutions. This wide network facilitates best rate discovery through competitive bidding, guaranteeing buyers and their vendors access to competitive financing. Powered by KredX DTX, India’s most secure, enterprise-grade supply chain financing platform, ‘Shubh Aaraambh’ is the definitive gateway to a prosperous festive season for buyers and their entire supply chain.
