Mumbai – L’Atelier 1664, a French lifestyle brand is thrilled to announce its collaboration with acclaimed Indian luxury fashion designers, Shivan Bhatiya & Narresh Kukreja. Known for their vibrant design language, the partnership comes to life through an exquisite capsule collection, ‘L’Atelier 1664 X SHIVAN & NARRESH’.
L’Atelier 1664 was part of the 25-year edition of Lakmē Fashion Week X FDCI held earlier this year, celebrating style with a French twist through its on-ground lounge experience. The brand’s presence marked the beginning of a deeper engagement with the Indian fashion landscape.
L’Atelier, meaning ‘the studio’ in French, is a melting pot of unique experiences and collaborations within the space of premium and luxury lifestyle. Born from the heritage of 1664 Blanc, it encapsulates the spirit of joie de vivre, celebrating good taste in everyday moments of luxury. This collaboration blends international aesthetics with bold, homegrown narratives — a testament to the possibilities that emerge when cultures converge.
In a striking symphony of the brand’s symbolic Sapphire blue, the synergy between L’Atelier 1664 and SHIVAN & NARRESH embodies the essence of luxury and leisure. 4 exquisite ready-to-wear styles and 1 sublime accessory together celebrate the joy of art-de-vivre, where intricately crafted knits, abstract patchwork, and reimagined trellis patterns converge in a dance of design, dimension and depth. Rich hues and painterly strokes evoke an indulgent, expressive summer mood, perfect for the discerning connoisseur who embodies the Art of Holidays.
“We are thrilled to partner with Shivan & Narresh, whose vision for design and luxury perfectly aligns with the ethos of L’Atelier 1664,” said Partha Sarathi Jha, VP Marketing at Carlsberg India. “This collaboration is an exciting beginning of L’Atelier 1664’s series of unique, aspirational experiences and products offering connoisseurs a tangible piece of French elegance.”
Speaking on the collaboration, Shivan Bhatiya, Head Designer & Narresh Kukreja, Creative Director, SHIVAN & NARRESH share “Designing this limited-edition capsule for L’Atelier 1664 was a seamless meeting of minds and aesthetics. At the heart of this collaboration lies a shared philosophy — an ode to refined indulgence, elevated craftsmanship, and expressive design. The synergy between both brands allowed us to translate the timeless elegance of 1664 Blanc into a sartorial language marked by intricately crafted knit structures, abstract patchwork, and a bespoke reimagining of the iconic trellis. Bathed in the signature Sapphire blue, each piece evokes a mood of effortless sophistication — a luxurious homage to the art de vivre we both deeply celebrate”. _
Brought together through Lakmē Fashion Week, the collaboration draws on the platform’s longstanding commitment to driving conversations at the intersection of design, culture, and lifestyle. It laid the groundwork for a meaningful partnership that blends international sensibilities with bold, homegrown design.
This very limited collection will be exclusively available at the Shivan & Narresh’s Kala Ghoda store in Mumbai for a limited period of 6 months, offering a unique opportunity for fashion connoisseurs to own a piece of this distinctive collaboration.
The collaboration marks a significant step for L’Atelier 1664 as it continues to establish itself as a platform for premium experiences, design, and experiential products, all imbued with a touch of French elegance.
L’Atelier 1664 debuted at the Lakmē Fashion Week in partnership with FDCI, one of the most celebrated cultural and fashion platforms of the country. This association was a natural fit for 1664, a French brand that has consistently aligned itself with fashion, design, and lifestyle events across the globe.
L’Atelier 1664
L’Atelier 1664 is a lifestyle brand and platform for premium experiences, design, and experiential products, all with a touch of French elegance. Born in France, L’Atelier means “the studio,” a melting pot of unique experiences within the space of premium and luxury lifestyle. With collaborations across a myriad of spaces and products, L’Atelier 1664 brings the touch of French taste and elegance to every aspect of its partnerships, making them distinct and aspirational.
1664 Blanc
1664 Blanc’s storied legacy started in 1664, when Jerome Hatt, newly graduated with his Master Brewer’s diploma, brewed the first batch in a single barrel in Strasbourg, France. The current brewery, established in 1952, further refined the beer with quality ingredients like the unique Strisselspalt hops (dubbed the ‘caviar of hops’), and a distinctive citrusy zest, making it remarkably easy to drink compared to traditional wheat beers. This dedication to excellence has made 1664 Blanc a highly sought-after brand, enjoyed in over 70 countries. In India, its available in Maharashtra, Goa, Chandigarh and Karnataka.
Carlsberg India
Carlsberg India is a subsidiary of the Carlsberg Group, a globally respected brewer from Denmark with a legacy spanning over 178 years. Governed by the Carlsberg Foundation, a not-for-profit entity that reinvests in science and society. The Group is known for its commitment to quality, innovation, and sustainability.
Established in India in 2007, Carlsberg India operates eight breweries and partners with several contract manufacturers across the country. The company offers a wide portfolio of internationally crafted brews including Carlsberg Smooth, Carlsberg Elephant, Tuborg Green, Tuborg Strong, Tuborg Ice Draft, Tuborg Classic, and 1664 Blanc, catering to a wide spectrum of consumer tastes.
Carlsberg’s pioneering spirit is rooted in its Research Laboratory, which has contributed significantly to brewing science, including the invention of the pH scale and breakthroughs in yeast purification, ensuring consistently high-quality beer for consumers around the world.
In line with the Carlsberg Group’s global ESG initiative, Together Towards ZERO and Beyond, Carlsberg India is working towards a ZERO Farming Footprint by promoting regenerative agriculture, improving soil health, and reducing environmental impact. The broader programme also targets ambitious goals such as ZERO Carbon Footprint, ZERO Water Waste, ZERO Packaging Waste, ZERO Irresponsible Drinking, and fostering a ZERO Accidents Culture.
Fashion Design Council of India (FDCI):
A non-profit organisation, the Fashion Design Council of India (FDCI), is the apex body of fashion design in India, represented by over 400 members. Founded on the premise of promoting, nurturing, and representing the best of fashion and design talent in the country; its prime objective is to propagate the business of fashion. FDCI stays true to its commitment to promote the ‘Make in India’ label as handlooms take centre stage, in a country, whose heritage is soaked in the flavours of indigenous crafts.
For more information, please visit:www.fdci.org
House of Lakmē:
The House of Lakmē, is India’s no.1 colour cosmetics and leading premium skincare brand from Hindustan Unilever Ltd. The brand has been the pioneer of the make-up and colour cosmetics in India since 1952 with 1000+ SKUs that push the trendsetting envelope of beauty and fashion. Combining international cosmetic technology with an in-depth understanding of the Indian consumer’s needs, the
House of Lakmē offers a comprehensive beauty experience through its extensive product portfolio, for fashionistas to embrace beauty unapologetically.
For further information, log on to: House Of Lakmē
