Mumbai, 12th July, 2013:  Bookmycab.comtoday announced its introduction of taxi booking via SMS with effect from 10th July 2013. This is the company’s second unique initiative, a short while afterlaunching the “Happy Hours” initiative.

Booking a cab is now at your fingertips. To book a cab a customer can simply use their mobile phone and SMS their requirement as topick up location, drop location, pickup time to cab type (a/c or non-ac. The customer will get an immediate SMS confirming acceptance of the booking. Subsequently customer gets a call from the call center to take down complete details of their requirement. The booking will be allocated to them in due course subject to availability of the cab at the requested place and time.

Mr. Avinash Gupta, CEO, Bookmycab.com said “We are happy to announce our new commuter-friendly initiative. We take pride in being the first radio taxi service in the city to launch this service. The format customersneed to follow is SMS TAXI BOOK <Requirement like pickup, drop, time etc.> to 92200 92200. Unlike other operators, this SMS will attract the normal SMS charge. No special charges are applicable for this SMS making it convenient for the customer.”

Bookmycab.com continues to be the leader in offering the most economical taxi service in Mumbai and in offering innovative ways to the customer to book a cab conveniently. It provides a platform for the existing black and yellow and cool cab drivers to associate themselves with Bookmycab.com and increase their earnings.