New Delhi :  Vuclip, the world’s largest independent mobile video and media company, today announced that it has been awarded the prestigious Smarties™ India Award in the ‘publisher/media company of the year in mobile’ category. This recognition is awarded to an organization that has exhibited unprecedented leadership within the mobile marketing industry, driving overall growth and best practices. The judging criteria for the category were: sales pitch, demonstrated success in integrating mobile in customers’ marketing mix and industry thought leadership. Founded by the Mobile Marketing Association, The Smarties™ is a global mobile marketing awards program that celebrates excellence within the mobile industry.

Commenting on this achievement, Arun Prakash, COO, Vuclip said, “We are delighted to receive this honor. Vuclip is focused on providing the best content and experience to consumers around the world on any device, on any network. We are excited to open up opportunities for all parts of the mobile ecosystem whether it’s carriers, brands or OEMs. We will continue to push the boundaries of innovation so that all parts of the mobile ecosystem benefit.”

Commenting on this achievement, Meera Chopra, Vice President and Head of Global Ad Sales, Vuclip said, “As mobile clearly emerges as the media channel of choice for consumers in India, we are collaborating with brands on campaigns that are built for mobile – from the ground-up. This award is a testimony to our creative and innovative approach towards mobile campaigns. We are committed to giving consumers the content they want and help brands reach a vast, engaged audience with customized campaigns.”

Source : Aahna Gandhi