New Delhi : Intel India brings added joy this festive season with a dynamic combination of chic technology and great offerings to celebrate the holiday season. Consumers can get an interactive, engaging and enhanced computing experience by combining the best of the technology and innovation of Intel Atom processor-based netbooks and engaging content from the Intel® AppUp Center.

Intel® Atom™ Processor- Purpose-Built for Netbooks

The Intel Atom processor is designed to enable affordable netbooks for basic computing and Internet access. The Intel Atom processor delivers amazing capabilities for a perfect on-the-go computing device which allows full Internet access in a lightweight, practical and convenient form factor. Users can stay unplugged longer thanks to the energy efficient Atom processor which is designed for a longer battery life.

The dual-core Intel Atom Processor enable new levels of support for applications like games, as well as Adobe Flash* technology for access to a number of Web pages including multimedia sites such as YouTube* and Hulu*.With the new dual-core Atom processors, like the N550, consumers can enjoy Internet access on the go with a more responsive experience in the same form factor, DDR3 memory support and similar battery life as the single-core smaller form factor processors.

Intel® AppUp Center: A whole new world of applications now just a click away

The Intel AppUp Center is a service that allows end consumers to browse a centralized catalog of applications for purchase or download to their netbook or other personal computing device and aims to provide a more complete internet experience to its consumers. Applications are available for many different categories including social, education, entertainment, communications etc. The Intel AppUp center includes both free and paid apps for entertainment, social networking, gaming and productivity, optimized for a netbook’s mobility and screen size. To encourage consumers to try new applications, Intel AppUp provides “try before you buy” solutions, encouraging consumers to purchase apps they otherwise might not have.

Croma* Apps: Croma becomes the first Indian retailer offering Software App Store for Netbooks in India

Infiniti retail recently announced Croma Apps, powered by Intel AppUpS that center offers a great selection of free and paid applications for Intel Atom processor-based netbooks. With over 1,000 applications sprawling across categories like entertainment, social networking, gaming and productivity, ‘Croma Apps’ will be a hub for consumers. Croma will pre-install the Croma Apps client on all Intel Atom processor-based Croma netbooks and pen drives retailed at their stores. Existing netbook users can also download these free and paid applications by visiting Croma’s website and downloading the Croma Apps client.

Talking about the Netbooks and Intel AppUp Center Mr. Prashanth Adiraju, Director, New Platforms Business Group, Intel South Asia said, “Netbooks today are considered the preferred mobile computing devices owing to their ease of use, durability, anywhere, anytime usage option and an application revolution which makes computing more fun than ever before. We continue to work across the ecosystem as we head into the next phase of growth in the category, powering innovative new system designs with better performance, smaller footprints and better battery life. The AppUp Center will power a whole range of app stores that serve as a one-stop destination for people who like to engage with new technology enabling them to personalize their computing experience.”