Comviva’s payPLUS Unified Payment Acceptance solution wins Asia Communication Award 2018
Published on July 3, 2018
New Delhi : There is growing interconnectedness around the world, in both personal and work life, as well as real and virtual interactions. This is among the key findings of a recent survey conducted by American Express and market research firm Morning Consult in eight countries across the world. The study throws up interesting insights into the changing lives of Indians when it comes to the evolving approach to work and life and how technology is both a boon and a bane.
Referring to the survey findings, Manoj Adlakha, CEO, American Express Banking Corp., India said, “As a global business with an India presence spanning more than 90 years, we’ve witnessed the transformation in the lives of our customers. The Live Life survey highlights the shift from work life balance to work life integration. Our respondents have shared rich insights on their changing outlook and expectations on finding balance in relationships, technology and work. Brands and service providers have a large playing field on which they can innovate and evolve to serve these emerging needs.”
Elaborating on how American Express supports customers’ aspirations, Manoj added, “At American Express we are focused on enabling our Card members to live fuller lives, gliding seamlessly between work and play. We leverage innovations in technology and exclusive partnerships to provide best-in-class service. This customer-centricity powers our vision to continually deliver the world’s best customer experience.”
Findings from “Live Life” survey pertain to various aspects of a blended lifestyle, including virtual and social interactions, satisfaction accorded by work, happiness derived from parenting, and the two T’s that reign supreme – Travel and Technology. The survey takes these parameters into account to showcase the patterns in demographic sub groups, such as different age-groups, men and women, and state-wise trends.
Parents working harder than non-parents, both at home and work!
Virtual and social interactions remain important
Work satisfaction contributes to contentment with life
Technology lauded as an enabler, but mobile fatigue reported across the board
Women happier today, living more “connected” lives
Men somewhat more materialistic than women
Culture creates context