New Delhi : blackNgreen, a Dubai registered global technology company has introduced its premium product ‘Magic Call’ to 408 million Vodafone users across India in association with DCB player . Now, Vodafone users can make in-app purchases through their Vodafone wallet/account. Unlike most OTT apps, where both the parties are asked to download the app, Magic Call only requires the calling party to do the same. The app since its launch has already garnered huge success in the Indian market with over 3 Million downloads and 20 million calls.

The new offering will spread awareness about the brand across the Indian telecom subscriber base, adding to the stickiness of the service. The company, along with this, also introduced a slew of engaging VAS products to bridge the gap between the traditional VAS and modern digital pay offerings. blackNgreen is truly focusing on driving ‘Digital India’ with this initiative.

The localized app is also available in a web version, with the voices of multiple Indian artists. Adding more fun to the app is its latest feature ‘Avatar’, which is an audio filter enabling users to create multiple modified voices, name them, upload icons for them as they like and save them on the app for later use, with simple settings on the app. Users can sing/record greetings/funny phone conversations in their hybrid voices, be creative and promote their better self on social media.

Karthik Shankar, Co-founder, blackNgreen commented, “The traditional VAS ecosystem has struggled for many years. The digital era has added even more challenges to the sector. And to bridge this disconnect between conventional and digital, it is crucial for players to bring new and innovative offerings to customers. Our recently-launched Magic Call app has already garnered huge responses from the Indian market with over 3 million downloads and 20 million calls. This initiative will fuel exciting benefits to Vodafone users, increasing awareness across India. We hope to introduce more such new apps and features to entertain the digital savvy customers of today’s world. This app is available for download at android and iOS version.”