New Delhi: APL Apollo the maker of steel tubes and the principal sponsor of the IPL team – Delhi Capitals, has launched a 360-degree campaign with a powerful idea called “The Inner Strength Of India”.

Conceptualized by Crayons Communications, the TVC stars key players from the Delhi Capitals team.

Ranjan Bargotra, President, The Crayons Network says; “It feels great to work with a client who loves to take bold, confident steps to build one’s brand. This is just the beginning, there’s a lot more in the pipeline which will take the brand to the next level”.

Rondeep Gogoi, ECD, Crayons Communications says; “This shoot was like an IPL match. We had just 5 hours with the players at their hotel ballroom. It was complete madness, but we managed to hit it for a 6.”

The ad has been directed by Aiman from Asylum films and the rap is by Kaam Bhakri of Gully Boy fame.