New Delhi: Two-third of Earth’s cover is water but still the availability of drinking water or useable water for agrarian purpose to individuals is limited. Continuously working towards providing access to one of the most scare resource – Water, this year Roca Corporate University (RCU) has collaborated with We Are Water Foundation (WAWF) for the launch of Let’s Make a Deal project to promote this initiative in company’s manufacturing plants in India, in order to use water more efficiently and raise awareness on its importance.

Under this global initiative, 18 manufacturing facilities of Roca were assigned the target of saving water within a pre-defined time period. In order to achieve the same, WAWF had conducted various awareness workshops within their manufacturing plants basis which the facilities managed to save a total of 25.611 million liters of water, enough to fill 11 Olympic-size. From India, Roca’s Alwar, Dewas and Perundurai plant participated and the former two combined saved 15,138 KL water.

Commenting on the foundation’s initiative, Mr. KE Ranganathan, Managing Trustee, We Are Water Foundation, India, said, “Access to proper water and sanitation is an essential element for a healthy life. We are extremely proud to be able to drive such initiative at a global scale and spread awareness around sustainable use of water and respect for environment. As a brand, sustainability and innovation is our priority and we are happy to have imbibed it in our CSR initiative and not have it confined to our product developments. India is an important market for Roca and we have saved water worth INR 5 lakhs approx. which will be donated to the foundation for development projects.”

The amount raised from the initiative has been contributed towards the construction of two water reservoirs in Settipali and D.K. Thanda (Andhra Pradesh & Telangana) to collect rain water with an estimated capacity of 33.000m³and 48.300m³. The construction of the reservoirs has begun in July 2019 in association with NGO partner Vicente Ferrerand is estimated to be completed by July 2020. With this initiative it will be possible to supply around 26 surface wells (5 in Settipali and 21 in D.K. Thanda).

Reservoir construction contributes positively in the development of families, for whom agriculture is the only means of subsistence in Andhra Pradesh and Telangana districts. With an intent to collect, store and distribute water, these constructions will further help the agricultural sector to grow and survive, on which more than 80% of the local population depends.