New Delhi: Appitsimple, better known for its innovative “Digital Products” – CallHippo and SoftwareSuggest has announced the investment of 200K USD in Enthu.AI Ankit Dudhwewala, the founder of Appitsimple has also invested in his personal capacity.

The funding will help Enthu.AI accelerate its engineering and sales efforts and move a step forward towards its vision of enabling contact centres to deliver better customer outcomes.

Contact centres of today rely on manual conversation monitoring to improve agent performance. However, this labour-intensive process means no more than 1-2% of the conversations get sampled, leaving a huge data set & opportunity back on the table. Enthu’s sophisticated AI technology & analytics engine ensure contact centres get insights from every single conversation, without the need to manually monitor each conversation minute by minute. With Enthu.AI, contact centres can deliver a better customer experience, at the same time streamlining the internal QA and agent coaching process.

Speaking about the successful deal,  Ankit Dudhwewala, founder, Appitsimple, said, “For Appitsimple, this is a strategic investment as the company already operates CallHippo, one of the leading VoIP service providers in the international telephony market. Enthu.AI’s conversation AI platform is a logical extension of CallHippo’s telephony services and aligns with our vision of enabling contact centres to leverage voice data as a strategic asset for decision making.”

“With this funding, we look forward to growing our team to 20 members in the next 6 months, mostly around outreach and engineering. The fresh capital infusion will help us scale up our business and move closer to our goals – to grow our revenue by 7X by the end of 2021”,  Enthu.AI, commented.