Mumbai : This Valentine’s Day, the “Rashi Bewafa Hai” meme that took over the internet and became a sensation by trending on the 6th spot on Twitter gets sold as an NFT on MemeChat’s, the MemeClub, an NFT marketplace which provides meme creators, collectors, and other interested parties to buy and sell memes globally via NFTs.

The viral meme which depicts, “Rashi Bewafa Hai” written on the arm of an individual has been sold for 250 Matic to an individual with the username of Ajinkya Rehnede on the platform which was recently launched by MemeChat to facilitate easy buying and selling of meme content online. Liked and shared thousands of times, the same meme has  another variation where the same is written on a ₹20 bill which has also caught the fancy of netizens.

Speaking on the matter, Taaran Chanana, Managing Director and Co-Founder of MemeChat said, “In today’s world where NFT’s have strongly captured all digital spheres, it is only fair that we see memes being sold as collectibles. MemeChat is grateful to be the medium of choice through which such meme NFT transactions are taking place and will strive to further benefit the meme makers and buyers that are essential to this ecosystem.”

Launched in 2019, MemeChat has emerged as one of the most popular homegrown social media networking apps for Generation Z and millennials. Modelled around the meme culture, The app has more than 1M monthly active users (4 million downloads) and over 20 million memes. MemeChat has also worked with top Indian OTT platforms like Netflix, Hotstar, and Amazon Prime