The seafood and meats brand launched a festive campaign – “This Diwali, Bringing Your Home to you”; introduces many offers this festive season
Mumbai : Pescafresh, India’s first D2C brand in the seafood and meats space, is celebrating this festive season with a new campaign – “This Diwali, Bringing Your Home to you.” The new campaign is aimed at creating a deeper sense of emotional connection with its employees and customers. Pescafresh’s new creative celebrates the love for family and focuses on the value of being with family on festivals.
The Pescafresh team arranged a surprise visit from the family members of the outstation employees, who were unable to go to their homes for the festival of lights. The campaign aims to be an enabler to create a heart-warming experience for people to enjoy celebrations and social engagements with their loved ones.
Pescafresh has been in the market for 18 years and many employees have been with the brand through its journey. The seafood and meats brand values this commitment and feels that it’s not always about meats but meeting loved ones as well. The creative is live across various social media platforms including Facebook, LinkedIn, Instagram and Twitter.
“Our employees are very important to us. While we encourage our team to celebrate with their families, there are certain outstation employees who were unable to go back. With this campaign, our focus was to acknowledge the team members’ contribution in making the brand a success and to let them know that we genuinely value their efforts. This project was exciting and complicated compared to any of the other campaigns we’ve executed, considering we had to keep it a secret from our own employees! ” said Sangram Sawant, Founder, Pescafresh.
“We are one big family at Pescafresh. Whatever we do, be it for our customers or our employees, we do it with a lot of passion. Diwali is such a family-oriented festival, which is the reason we decided on a communication like this, that enables us to unite outstation employees with their loved ones. As a brand, we like to keep it genuine, be it on our social media channels, the PescaLive virtual seafood market, or with our employees,’’said Nandini Raghavan, Head – Marketing & PR.
Pescafresh has also introduced various offers on its product all throughout this month.
To reach out to many customers through social media, It has also roped in social media influencers to create engaging content around the message.
As part of the “Bringing Your Home To You campaign”, Pescafresh has additionally come up with a Diwali contest on its social media platforms, encouraging its customers to share Diwali memories and tag 3 family members or friends in the post. Best entries will win a brand hamper at the end of the contest.
