Indore– Titan Eye Plus, the third consumer facing business from Titan Industries launched an exciting scheme which offers customers a flat discount of 25% on exchange of old eyewear for new spectacles or sunglasses. This scheme, which will be available at all Titan Eye Plus outlets across the country, will be valid from 12th May 2011.

During the offer, Titan Eye Plus will display a wide assortment of fashionable and stylish collections from Titan, Eye + and Dash collection of prescription eyewear. Titan Eye Plus also offers a wide range of International brands such as Prada, Gucci, Police etc. In order to cater to the budget and style requirement of customers, the store displays Titan frames starting from Rs.495 to the latest frames from international brands priced up to Rs.30, 000.

Speaking about the offer, Mr. S. Ravi Kant, COO- Eyewear Division, Titan Industries Ltd. said, “The latest exchange offer gives our customers an opportunity to refresh their look by replacing their old eye wear with a new spectacle from a wide array of stylish and trendy Titan collections, such as SWITCHERS, Lites, Paolo Seminara, Vybes, Manhattan and Enigma as well as from the latest range of International brands”

Although the contact lens portfolio does not fall under the purview of the exchange scheme – a flat 10% discount will be offered on the same. Titan Eye Plus activation is applicable at all 155 Titan Eye Plus stores across the country.

The scheme will be supported through a strong 360 degree, multi-media marketing campaign comprising print, TV and various BTL marketing activities.

Titan Eye Plus has state of the art eye testing facilities and Optometrists specially trained by world famous Sankara Nethralaya to ensure that the customer gets a “Zero error eye test”. All Titan frames come with a warranty and all stores have a unique style consultancy section helping customers to choose right frame to suit their unique face type.

Offer applicable on all sunglasses except Rayban, Oakley and Fastrack.