New Delhi: Jasper, a leading multi-channel direct marketing platforms company in India and the owner of India’s largest deal-a-day site SnapDeal.com (www.snapdeal.com) launches ‘Jasper Marketing Innovation Fund’ with a corpus of $2 Million. As part of this fund, the company will be looking at making investments in companies that are engaged in innovation in the marketing services and platforms space in India.

Within a period of 2 years Jasper has extended its presence in 30 cities in India and 5 countries across the globe. The company also has relationship with 30,000+ retailers across various sectors. According to Mr Kunal Bahl, CEO of Jasper, “Given our extensive reach and relationship with retailers, we can serve as an enable to provide the reach, expertise and resources to scale a strong marketing concept very quickly.”

The fund will aim at enabling companies and entrepreneurs in the marketing services and technologies sector in India to scale their products rapidly. “We are looking for very sharp and committed entrepreneurs who are passionate about build great products to meet marketing needs of retail businesses,” says Bahl. The company would be looking at the following sectors: customer activation, loyalty, efficient brand promotions, social media, database marketing, mobile marketing, among others.

Jasper is also the owner of innovative promotion platforms like Snap Deal and MoneySaver. The company also recently acquired a leading Group Buying company in Bangalore-Grabbon (www.grabbon.com). Jasper fully supports the marketing needs and effectively implements the marketing activities such as Activation, Loyalty & Rewards Programs, Online and mobile couponing for a large number of industry leaders.