The rapid pace of digitization has meant that businesses, especially banks, have had to invest heavily in technology to keep up with consumer demands. The two-three most promising areas where digital advances could revolutionise customer experiences are artificial intelligence, chatbots and personalization. The Internet of Things is another area that could impact banking transactions.

Banks have undertaken several initiatives to change the way relationship between banks and their customers work. The changes have happened in lending, payments, transactions, communication, data analyses as well as in-house, in terms of training their employees to understand how banking works in the digital world.

Customer experience in future will be worlds apart from what it was just a few years ago.

Where customers pressed 10 buttons for a simple banking transaction earlier, the intelligence of the future will better understand and anticipate their behaviour in advance and only one click will be needed to set in motion multiple responses and outcomes.

These future digital capabilities will not only be more convenient and engaging for customers but can also be expected to reduce costs.

Over the years, the success of the ICICI Manipal academy has led to many such joint initiatives between leading banks and financial institutions, and Manipal Global, resulting in the setting-up of Manipal Academy of Banking with world-class residential campuses at Jaipur and Bangalore.

Today, Manipal Academy of Banking partner with 25 leading Banks and Financial Institutions and have trained over 25,000 professionals for leading banks, insurance and financial services organisations.  Manipal Academy of Banking has established exceptional benchmarks in enhancing the productivity by transforming the human capital of the banks and financial institutions.

If you would be interested to know more about this, we can provide an authored article from Dr Thammaiah Chekkera Director Manipal Academy of Banking , for your esteemed publication.