Siliguri: The magic of Radio is back. Radio Misty 94.3 fm the first and Number one fm station of North Bengal have received 38 Thousand 168 letters in 2010. In this age of Information technology this letters have given a new dimension to connect of Radio with listeners’. This letters are of request and suggestions about shows on Radio Misty. Many listeners’ have sent beautiful handmade cards and paintings. Radio Misty will celebrate this success with an exhibition in March which will have this beautiful letters, cards and paintings so that listeners can come and feel this unique experience. This exhibition will be promoted with 360 degree campaign.

Radio Misty is the only fm station in country to air shows and music in five languages Hindi, Bengali, Nepali, English and Bhojpuri. This beautiful letters and cards are displayed in Radio Misty studios at Siliguri. Radio Misty has been innovative station with local touch .Radio Misty have been doing listeners’ survey for music and show content. Every three months listeners’ survey is conducted for show and music content. After discussion this Suggestions are incorporated in programming .This activity to connect listeners’ generated tremendous response.

Says Nishant Mittal, Chief Executive Officer, Radio Misty we have received a total number of 38 thousand 168 letters and cards in a year and it’s a sort of record for an fm Station. Letters are the best way to express your feelings. Beside this we have received thousands of gifts, mails, calls and sms per month. This is the biggest asset of Radio Misty and we have displayed selected letters and gifts, Paintings in our studios. This letters have helped us to make a better station. Radio Misty have brought back the magic of Radio in this region to create a charisma again enticing enough to make people switch on their radio sets to hear shows and eager to be a part of the journey. Radio Misty is local station with local talents and local touch .This local connect of us have given us the success. He added this letters from listeners give us the strength to be innovative and give a new look to shows.