by NR INDRAN / INT

Mumbai : Reliance Broadcast Network’s – 92.7 BIG FM – India’s No. 1 FM Network and winnerof the Radio Broadcaster of the year award at the Golden Mikes, has emerged asthe fastest growing radio station in Delhi. 92.7 BIG FM has shown an incredible  high growth rate of 35% in listenership ascompared to competition over the last 3 months

Delhi has always been a tough market to crack for FM stations as it takes a lot to differentiate & become a preferred station, given that it is  cluttered with a large no. of players. From a listener perspective, most stations play similar content and its extremely challenging to get noticed for something specific & more importantly deliver on-air consistently. 92.7 BIG FM has been a station which has its ear to the ground and understands the needs of its listeners. This feature has always stood the station in good stead and hence it undertook an extensive audience preference mapping.

Keeping in mind the average profile of the radio listener in Delhi pegged at a 35+ M/F, 92.7 BIG FM has challenged the status quo & decided to super serve these audiences with all time hit music, that led to its positioning ‘HIT THHE HIT RAHENGE’. Led by its midmorning time band ‘Mohabbatein’, which is the No.1 show in its time band, the station instantly struck cord with the Delhites & made it the most preferred destination to listen to all time favorite music throughout the day

The true success of 92.7 BIG FM can be gauged by the whopping 63 Lakh Delhiites who tune in to the FM channel week after week to listen to all the innovative content being rolled out.

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