National : To salute the legends of Malayalam music industry and encourage the gen-next in the world of Malayalam Music, 92.7 BIG FM, India’s largest and No. 1 radio network and CERA announce the launch of the CERA BIG Malayalam Music Awards 2013 powered by United India Insurance. Backed by the success of music awards across various other languages like Marathi, Punjabi etc., 92.7 BIG FM is proud to felicitate the rich and diverse music heritage of the Malayalam industry. The awards are an exclusive platform that will honour singers and musicians across various categories who crafted the year’s popular songs. The awards line-up will have different categories and the awards will be decided on popular choice. CERA Big Malayalam Music Awards (BMMA) powered by United India Insurance will have the best in the music industry performing on the finale event on 4th January at Trivandrum and will be telecast on a leading Malayalam channel.

The CERA BIG Malayalam Music Awards provides a unified platform to recognize the indigenous musical talent and lends recognition to some of the best Malayalam music and musicians across genres. The credibility of BMMA is that it is purely a popular choice award decided from sms, online and on ground voting procedures. Another highlight is that the award winners will be awarded together by a celebrity and a listener of 92.7 BIG FM. While the voting lines are open now upto Dec 31st, listeners can vote for their favourite music entertainers by texting BIG space <your choice> to 55454.

Commenting on the awards, Mr. Ashwin Padmanabhan, Business Head, 92.7 BIG FM said, “BIG Malayalam Music Awards is an effort to provide the Malayalam music industry with a unified platform to celebrate the talent of the music fraternity. We are glad to be coming together again to celebrate music at the first edition of BMMA, the event will highlight and recognize talent, creativity, accomplishments and set newer standards for the industry to follow.”

Source :  Sachin Murdeshwar