Published on November 7, 2013
New Delhi : TripAdvisor , the world’s largest travel site, today unveiled interesting trends from its ‘Romance on Holiday’ survey with 1682 respondents. The findings revealed that most Indians believe romantic holidays are the ‘nutritional supplement’ in today’s relationships. As many as 95% of the respondents are partial to romantic holidays – a majority, 65%, believe such holidays are a must to keep the spark in a relationship alive; another 30% say taken once in a while such holidays augur well for relationships. A negligible percentage of the respondents dismiss the notion of romantic holidays altogether as ‘over-hyped’ and ‘more of an indulgence’.
According to Nikhil Ganju, Country Manager, TripAdvisor India, “A romantic holiday by its definition is one which allows a couple to spend quality 1:1 time with each other. The fact that an overwhelming 82% of respondents undertook such a vacation at least once in a year augurs well for relationships in general. It also perhaps unveils a significant business opportunity for travel suppliers and the hospitality industry to tap into. Another interesting finding was the optimism expressed by 78% respondents about the possibility of finding love on a holiday – just goes to prove holidays aren’t just a time to unwind, but could be a serendipitous opportunity to find a significant other.”
Romancing on the mind
While a romantic holiday is on every couple’s mind the frequency of such holidays takes a dive with married couples versus when one is in a relationship.
Choices |
In a Relationship |
Married |
Once in three months |
24.29% |
9.59% |
Once in six months |
37.86% |
27.54% |
Once in a year |
27.14% |
37.84% |
Once in two years |
2.86% |
13.45% |
Not at all |
7.86% |
11.59% |