Mumbai :  Parag Milk Products (Pvt.) Ltd, manufacturers of Gowardhan and Go brands, launched Gowardhan Fresh Paneer made from 100%Cows’ milk, profuse with proteins and vitamins. Paneer known as Indian cottagecheese is the largest category in volumes and value, after liquid milk in thedairy segment.

For decades, Paneer has traditionally been made either at home orlocal dairies and distributed locally. Out of the one lakh metrictons Indiancottage cheese market, bulk is ruled by unorganized segment. Over years, withexposure to global market and growing incomes, consumers preference is shiftingfrom homemade or local paneer to branded products, a trend also observed incase of dahi.

Speaking on the occasion, Mr. Mahesh Israni, Chief Marketing Officer, Parag Milk Foods Pvt Ltd said, “We have launched Gowardhan Paneeras a fresh paneer category with a shelf life of over 60 days and is made from100 % cows’ milk. It is a rich source of proteins and vitamins. Being the 1stmover, we intend to create Branded category of fresh Paneer and rule the market as category leader. We are strengthening our distribution of fresh paneer in the top 50 cities across the country over the next 3 months. With innovative marketing strategies and consumer promotions our plan is to touch 200 tonns permonth immediately. In the next year business plan, we are eyeing for 500 tonsper month. With innovations and upgradations, we hope you will enjoy eating our Gowardhan fresh paneer as we enjoy producing it.”

Gowardhan Fresh Paneer is an ultimate choice since it is made from100% cow’s milk which is rich in proteins and vitamins. It is unadulterated. Despite of 60 days of shelf life, it is free from preservatives and additives.This is the only product which has used ESL technology. Gowardhan Paneer is available in all retail stores pan India with MRP Rs 65/- for 200 gm & Rs.150/- for 500 gms.

Source : Lokesh Shastri