Mumbai : Night Schools Teachers play the most important role in the lives of underprivileged children attending these schools. These teachers work especially hard, as they have to deal with odd working hours and limited resources. A lot of Night School teachers normally work as a teachers during the day and teach in the nights just for their love of teaching and for supporting a good cause. But there is always ashortage of Volunteer teachers for these Night Schools to conduct extracurricular activities for these students, like singing, organising sportsand arts. Starting this Teachers Day  TABcab and Classic Stripes, in association with Masoom calls out more and more people to take time out for their busy lives to volunteer for this Noble Cause with their campaign, ‘PadhaoMumbai ’.

To promote this cause, TABcab has created a Taxi Ads Campaign for Masoom. This campaign will be live for a month ,  from 5thSeptember to 5th October 2013. This cause is also supported by Classic Stripes who has taken care of the vinyl printing and pasting on TABcabs for this campaign.

Nikita Ketkar, CEO of  Masoom said, “For an Ngo, it’s always difficult to promote their cause asall the major advertising mediums are generally very expensive. TABcab supporting us with these Taxi Ads will help us to get more awareness and to have more volunteers for our Night Schools. This will ultimately help us to create a quality pool of volunteer teachers and will have a great impact on the future of these kids”

Prasenjeet Bagchi, Chief Marketing Officer of TABcab said “Masoom is doing a great job in providing quality education to the underprivileged kids through these night schools and we are happy to support the cause.”

Salil Musale, Director of Classic Stripes said, “When we came to know about this noble initiative by TABcab we decided to take care of the printing and pasting charges of their Taxi Ads campaign.”

TABcab is also distributing ‘My Teacher is the Best’ badges amongst schools kids in Vasai,Virar, Kalyan, Dombivali, Khargahar, Vashi, Belapur and Nalasopara.

TABcab with its  fleet of 2800 cabsis the largest radio taxi service in Mumbai with license to operate 4000 Cabstendered by MMRTA. TABcab can be booked by phone (63636363), web (www.tabcab.in),mobile web and mobile app or by hailing on road. TABcab is available all around the Greater Mumbai region, railway stations & both domestic as well as international airport.

Masoom is a not-for-profit organisation with a passion for establishing quality education in night schools. Masoom’s strategic model is designed to assess and improve the infrastructure, such as assessing the volume of providing notebooks available ,providing, textbooks and study material, setting up mobile science labs,providing daily nutrition, etc. Secondly, it builds capacity, of various stakeholders such as headmasters, teachers, parents and trustee. Finally, Masoom works asan advocate for the rights of the night school students, aiming to increase governmental support. Masoom brings together the teachers, head masters and trustees to share valuable information and deliver programme improvements.

Classic Stripes, the flagship company of the Astarc group, stands as world leader in printed products (inclusive of bike & car skins, membrane switches, dashboard trims, etc) across the globe. CSPL has significant share of the automotive OEM market in India in the 2 wheeler and 4 wheeler segment and export operations inUSA, Middle East and Europe. Classic Stripes is World’s largest manufacturers catering to the ‘after-market’ in the two-wheeler and four-wheeler segment. The current product range is inclusive of but not restricted to car and bike graphics, dashboard trims, bump guards, and clear shields.

Source : Lokesh Shastri