Mumbai : Radico Khaitan, the leading liquor manufacturer in India, has enhanced its straddle of premium offerings by launching Verve Magic Moments Green Apple and Verve Magic Moments Orange, Premium Flavoured Vodka. After the successful take off of Verve Magic Moments Vodka, the flavours have been launched to keep up the zing and to extend the premium portfolio.

An Extension of Verve Magic Moments Vodka, Verve flavours are superior quality premium category products emblematic of youthful energy with a stylish modern appeal. Both the flavours possess a perfect blend of purity and smoothness with a unique 5 stage slow filtration process using silver and platinum filters.

Eloquently shares Mr. Abhishek Khaitan, MD, Radico Khaitan-“Innovation in terms of flavour offerings has been a key driver of growth for Vodka in India. Younger population across gender, experiment with flavoured vodka to enhance variety and options as a cocktail base.  Hence, launching Verve flavours was the correct progression of the Verve brand. The flavours have received good response and are performing quite well. Going ahead, the outlook for flavoured vodka looks very strong.”

Verve Green Apple is a fusion of succulent green apples and superior grains, giving it signature smoothness, a refreshingly crispy fruity aroma, freshly plucked green apple flavour and a long sweet finish. Verve Orange is a perfect medley of freshly plucked oranges, a zesty aroma and a vibrant citrus flavour with a sweet and long finish.

Mr. Rahul Gagerna, President- Sales and Marketing said-“We followed the Blue Ocean strategy and launched Magic Moments flavours. The success of Magic Moments flavours was an inspiration to create options in the premium price segment. Verve Green Apple and Verve Orange have been receiving notable response especially amongst the young and young at heart. We believe that given their unique positioning and price point, these brands are optimally placed to deliver strong growth and expand market share.”

Verve Green Apple and Verve Orange have been launched in North India, and select states in West India. Gradually both the flavours will be rolled out pan India. Both Verve Green Apple and Verve Orange are available in the price range of Rs 520-785 for 750 ml bottle. Verve Magic Moments Super Premium Vodka was introduced in the market in Oct 2012. It has successfully attained a remarkable place for itself. Verve Super Premium Vodka has won the Monde Selection Gold 2013 putting it in the league of International brands in the first year of its launch.

Source : Lokesh Shastri