New York : Corning Incorporated announced that Corning Gorilla Glass has been designed into select models of Sony Corporation’s latest BRAVIA line of LCD televisions. The models are being displayed in Sony and Corning booths at the Consumer Electronics Show in Las Vegas.

Corning Gorilla Glass is an environmentally friendly glass designed specifically to function as a cover glass for high-end display devices such as notebook PCs, televisions, and mobile phones.

The 0.7 mm Corning Gorilla Glass will be designed into Sony’s BRAVIA line of 40-inch and larger televisions. Using this very thin, yet durable, cover glass will help further evolve BRAVIA’s monolithic design, enabling a thinner and more elegant style of television.

“With its monolithic design, Sony BRAVIA is getting a lot of attention for its sophisticated styling and outstanding viewing experience,” said Toshifumi Okuda, Senior General Manager, Business Division No.1, Home Entertainment Business Group, Sony Corporation. “By using Corning Gorilla Glass, we have been able to achieve a design that is considerably more robust, very durable, and beautiful.”

“We’re excited to apply Corning’s unparalleled glass expertise to create new possibilities in technology and design,” said James P. Clappin, president of Corning Glass Technologies. “Makers of personal computers and handheld devices have already recognized the benefits of Corning Gorilla Glass and designed it into more than 280 product models. And now, Gorilla Glass’s unique combination of beauty and durability is enabling a fundamental breakthrough in TV design.”

As a thinner- and lighter-weight material than tempered soda-lime glass and polycarbonates, Corning Gorilla Glass supports the seamless full-glass fronts of the most sophisticated television designs. Because it is strengthened at the molecular level, its ability to resist damage creates a performance advantage over other cover materials.

“Corning’s Gorilla Glass is literally changing the face of television,” said John P. Bayne Jr., business director of Corning’s TV Cover Glass business. “Not only does it support the slim, sleek design trend, it also offers the optical clarity that delivers on the promise of high definition and 3D technologies.”

Corning anticipates that cover glass for LCD televisions could grow significantly in the future and, combined with Gorilla Glass sales for information technology and handheld devices, could generate a combined revenue opportunity of over $1 billion in the next several years.

The Corning and Sony booths at CES are located in the Central Hall of the Las Vegas Convention Center. Corning’s booth is 15419 and the Sony booths are 14200 and 14216.