MUMBAI : Airconditioning and commercial refrigeration major, Blue Star Limited, has announced the launch of a stylish range of airconditioners comprising a wide array of highly energy-efficient as well as eco-friendly split airconditioners for the residential and commercial segments.

Blue Star, which has over seven decades of experience in providing expert cooling solutions, forayed into the residential segment in 2011 and has met with resounding success thereafter, year after year. Blue Star grew by 20% in the current financial year which is faster than the industry growth, and currently assumes a market share of 10%, in terms of value. The Company intends to continue its aggressive thrust in the room airconditioners market and aims to gain a market share of 12% in FY17, in terms of value.

New line-up of highly energy-efficient and eco-friendly products

Blue Stars new line-up of room airconditioners consists of over 135 models. This stellar range of airconditioners is in line with the new energy standards prescribed by the Bureau of Energy Efficiency (BEE). Blue Star is amongst the first companies to comply with BEEs voluntary labelling programme for inverter split airconditioners as it has launched 16 models in the 5-star category and 13 variants in the 3-star category, as per the new BEE standards. All models have been designed to operate non-stop even at 50°C. The entire range of star-rated inverter split airconditioners is equipped to function smoothly within a voltage range of 160V – 270V, without the aid of an external voltage stabiliser. This is of a huge advantage in locations with high voltage fluctuations. 8 of the 16 models of 5-star inverter split airconditioners will be equipped with a smart Wi-Fi feature which enables the customer to operate the machine from any remote place within the Wi-Fi network.

The inverter compressor varies its speed depending on the ambient load, resulting in perfect cooling, apart from considerable energy savings. Thus, 5-star inverter airconditioners save up to 30% power over the 5-star non-inverter machines. Inverter airconditioners comprise over half the market in countries like China whilst they are only about 10% of the Indian market. The market share of inverter airconditioners is likely to triple over the next couple of years, considering the superior technological advantages that these machines have to offer. Traditionally, Blue Star has been renowned for the high energy efficiency of its product range, with over 30% of its room airconditioner sales in terms of volumes coming from inverter split airconditioners and 5-star room airconditioners. This is higher than the industry average of around 25%. Energy efficiency is a significant parameter for most consumers who are sensitive to power consumption and important to the country which has assumed responsibility to act against climate change on a global platform.

Blue Star, with its expertise and experience in airconditioning and refrigeration products over the decades has a deep understanding of varying Indian climatic conditions and unique requirements of the Indian consumer. It has built a strong culture of customisation and specialised manufacturing, over the years.

The Company plans to invest over Rs 30 crores on new product development as well as its research and design initiatives in FY17 in order to continue its endeavour to develop customised, modern and sophisticated products which can compete with the best in the world.