Kolkata :India’s leading digital ecosystem for consumers and merchants Paytm has been running its Cashback Dhamaka program, which is a cashback festival. Aligned with the celebration of the festive season in the country, Paytm has been awarding 10 people with ₹1 lakh cashback each everyday. So far, 130 users have won ₹1 lakh cashback.

An interesting story that stood out was that of a 26-year old farmer from Bardhman in West Bengal. Tufan Maji, who won ₹1 lakh through Paytm Cashback Dhamaka, will be using the winning amount to buy new agricultural equipment that will help him. “Paytm is very good and easy to use. It also makes way for safe and secure payments,” said Maji on his experience of using Paytm’s services.

Users have been winning for payments made through all the payment options offered by the company — Paytm Wallet, Paytm UPI, Paytm Postpaid (Buy Now, Pay Later), credit cards/debit cards, Paytm PoS, All-in-One QR code, Soundbox among others.

The festival is far from over and users still stand a chance to win big bucks through payments done through the app.

The company had earlier announced that during the peak festive season (October 14-November 14), everyday 10 lucky winners will win ₹1 lakh each.

Users can win cashback by using Paytm for their mobile, broadband DTH recharges, utility bill payments, money transfer, booking travel (flight/bus/train) tickets, paying credit card bills, filling fuel at petrol pumps, booking movie tickets, FASTag payments, transactions at online and offline kirana stores, or payments at retail outlets, shopping malls, food courts, restaurants and many more.