Delivering an integrated experience of DTH connection and OTT platforms for convenient and flexible TV viewing, Tata Sky has rebranded to Tata Play

In recent years, TV distribution models have dynamically evolved in India. We have access to multiple ways of receiving content through various channels and platforms. The two most popular ways amongst them are Direct-To-Home (DTH), a method that transmits signals from direct-broadcast satellites to receive satellite television, and OTT, a streaming service that delivers content over the internet. However, with increasing use of smart devices and changing consumption patterns, OTT has become one of the most popular and convenient ways to access content online with targeted offerings, such as live streaming videos in high-quality, multi-screen video experience, and more.

Although OTT offers multiple advantages, it has certain limitations such as security and privacy issues, latency impacting live events, quality issues with limited bandwidth availability and many more. It’s also a fiercely competitive market. Navigating this competitive market landscape can be complex and costly. One of the major challenges with the OTT providers is to distribute the on-demand content to a wide audience with multiple devices and platforms.

One of India’s leading DTH service providers has taken a significant step to provide a better, convenient, and flexible viewing experience. Tata Sky has rebranded to Tata Play to deliver an integrated experience of DTH and OTT platforms to its viewers using a single set-top box with a single subscription.

Let’s take a deeper look at this hybrid approach and what it has to offer:

The Hybrid Approach: Future of Television

DTH/Digital TV technology is growing continuously. In fact, OTT broadcasters increasingly see DTH as an opportunity rather than a threat. They are turning to satellites to expand their reach, target more audiences, offer quick services, provide greater flexibility, and better picture and sound quality for digital TV viewers.

Many worldwide OTTbroadcasters are merging with DTH service providers to gain traction. For instance, in France, Netflix announced that they are testing their first linear channel to meet consumer demand for ‘traditional TV’ in the country.

This new hybrid approach is offering a much more immersive and enjoyable experience to DTH/digital TV viewers like us and providing greater flexibility to watch our favorite satellite TV shows, channels, and OTT content, anytime we want using a single subscription.  

Tata Play Advantage: The Game Changer

Being India’s leading content distribution platform, this premium DTH service provider has always been a game-changer for Indian television. Its revolutionary PVR technology gave us unique features like pause, record, and rewind live TV. Moreover, it consistently invests and upgrades its infrastructure to deliver the best-in-class TV experience – anytime, on any device. Tata Play has now stepped into the world of internet entertainment with an all-in-one package to boost our entertainment experience. With Tata Play DTH connection, we can watch HD content from popular OTT platforms, such as Prime Video, Hotstar, Hungama, Netflix, and Eros Now, without missing out on our favorite satellite TV channels and shows. Here are all the new and powerful features of Tata Play:

• Get TV channels and OTTapps in one subscription
• Binge big on the big screen
• Command with your voice
• Experience 4K picture quality
• Built-in Chromecast
• Fueled with the power of Google
• No deactivation fee-freedom to recharge 
• Zero service charges with quick and world-class quality services
• Go multi-screen to access both DTH channels and OTT apps

To know more about the features, benefits, offerings, and subscriptions of Tata Play, visit their website: https://www.tataplay.com/

Tata Play | Tata Sky is now Tata Play | Feat. Saif & Kareena