Published on April 30, 2015
Mumbai : Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) – the Only Honda in Indian 2-Wheeler industry has set a new record. Honda’s iconic Activa has emerged as the No. 1 Selling two-wheeler model in India in 12 months in March’15.
Honda’s Activa domestic sales stood at 207,270 units in March’15 – leading with a clear margin. Activa continues to exponentially gain acceptance as the most preferred choice of 2-wheeler for commuting in India.
Noteworthy, that Activa is the Only Automatic scooter (ATSC) to feature among the Top 10 selling 2wheelers of India in FY’14-15.
Among the Top 10 selling 2wheelers of India in FY’2014-15, Activa reigns supreme as both the ‘Highest volume Gainer’ adding 5.04 lac incremental units and ‘Highest percentage gainer’ gaining 30% sales volumes.
Highlighting how Honda is leading the Scooterization of Indian 2Wheeler industry, Mr. Yadvinder S. Guleria- Senior Vice President, Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “This achievement is more significant since Activa (an ATSC) has displaced a motorcycle for numero uno position in Indian 2- wheeler industry. In the journey of becoming India’s No.1 selling 2Wheeler, Activa has broken the glass ceiling as the only ATSC to feature in top 10 selling two-wheelers in India. Today, Activa is not only a market leader but more importantly the growth driver of ATSC segment growing a stellar 30% and surpasses the ATSC segment growth of 25% in FY’2014-15.”
Source : Lokesh Shastri