Bengaluru: WYSH, a personalized video app, gives consumers an exciting opportunity to send personalized video wishes from celebrities to their loved ones or for themselves. 50 Celebrities including Kajal Aggarwal, Samatha Akkineni, Prachi Desai, Aditi Rao Hydari, Lakshmi Manchu, Nidhhi Agerwal, Cyrus Broacha, and Anusuya Bharadwaj, amongst others, have already signed up on the app, promoting a new age way of gifting loved ones.

The App has been launched by Gifskey, which recently raised $1Mn in Pre-Series A funding From Kstart, Whiteboard Capital, WEH Ventures, AngelList and Touchstone Equities. Excited about the prospect of connecting with their True Fans, on a video (http://bit.ly/2VbjceD) published by Aditi Rao Hydari on the Instagram channel of the app, said, “Your Wysh is my command.”

The users just have to register on the app, choose the celebrity and wait for a personalised “WYSH” to come in their way. Be it a special occasion, anniversary, birthday, work promotion, or a pat on the back, the app has them covered.

Sports personalities, Cricketers, Influencers, choreographers, and world-famous personal bloggers have also confirmed their participation in the coming days. The founders are positive that in due course they will be able to on-board more celebrities on the platform, as they help them connect directly with their fans.

The founders of the WYSH App, Mahesh, Varun and Manan said, “The gifting world as we know is going to change to create memories for a lifetime.” True to their conviction, the app is getting positive responses every passing day”.

The new unique platform launched a month ago and it is already showing its promise. The fans are going gaga over their favourite celebrities and their promotional videos, which have painted Instagram in an ecstatic colour. The App has already been downloaded 75,000 times and approximately 1000 individuals have been Wyshed so far. It is a dream come true for them, which they never imagined possible until the launch of WYSH.

The Indian Media and Entertainment (M&E) industry is a sunrise sector for the economy and is making high growth strides. Proving its resilience to the world, the Indian M&E industry is on the cusp of a strong phase of growth, backed by rising consumer demand and improving advertising revenues. The Indian Media and Entertainment (M&E) industry grew at a CAGR of 10.90 per cent from FY17-18; and is expected to grow at a CAGR of 13.10 per cent, to touch Rs. 2,660.20 billion (US$ 39.68 billion) by FY23, from Rs. 1,436.00 billion (US$ 22.28 billion) in FY18.