Hyderabad : IT is shaping India’s future; it has made a tremendous impact on various fields such as business, governance, education, etc. Politics is perhaps the only field which is least benefitted from information technology compared to other fields in India. In recent times, we have seen leaders embracing IT. Many senior and young leaders of various political parties are prominent netizens and are reaching out to people through social media. We have seen political leaders utilizing Google+ Hangout, Facebook, Twitter, etc.

These technological advancements should be useful for the society. They should be close to the public. However, despite being the largest democracy which is ‘for the people and by the people’ we had hardly reaped the benefits of the software expertise in the election management system. This had been one of the reasons for a valley of gap between the leaders and public. This gap is leading to the unrest and disbelief in public about the leaders.

Party Analyst, the brainchild of UK returned NRI Mr. Ashok Dakavaram, Founder CEO of IT Grids (India) Pvt. Ltd, is designed over three years by an experienced team with inputs from Leaders, Journalists, Political Analysts, Psephologists, Professors and Public.

To bridge this gap and with an aim to benefit and empower the pillars of Indian democracy – Political Parties, Politicians and Voters – and help them utilise Information Technology to the fullest extent, Hyderabad-based software company IT Grids (India) Pvt. Ltd. launches advanced tools for election analysis and political management – Party Analyst 2.0 and its services.

Started as an election analysis tool in 2011, Party Analyst has now emerged as a ‘one stop’ destination for leaders towards their 2014 election victory. Scientific analysis backed with concrete information is the heart of Party Analyst’s methodology.

Election momentum has now started in the state. Leaders have just started their preparation to head for the 2014 election. This is the right time to utilize the Party Analyst’s services.

Party Analyst has a three pronged approach:

1.    Party Analysts services to assist leaders in every step of election and constituency management

2.    A highly advanced election analysis tool – Party Analyst 2.0 and

3.    A Public Platform – www.partyanalyst.com

Party Analyst Services:

Party Analyst offers a winning strategy and works together with the leaders for the 2014 general elections and beyond. It will prove to be a boon for the political parties and leaders. With the philosophy of ‘Know-Analyse-Act’, Party Analysts starts with understanding the current trends in constituency and classifies the areas to improve. The integrated data with opinions and reasons helps execute the crafted strategy effectively. Party analyst also helps track the constituency progress and improve communication channels with voters and cadre.

Party Analyst’s surveys with their ability to give geographic and demographic wise analytical reports, party and candidature wise voter’s opinions, by conducting systematic survey’s through experienced team, comparisons with past election trends and suggestive steps to improve will help catch the voters’ pulse.

It also offers news monitoring service with an ability to categorise, analyse and publish news based on different subjects such as political movements, problems, development activities, events, etc.

Voter segmentation would help to segment the voters based on Age, Gender, Education, Social class, Influential people etc. These segments could thus be targeted effectively.

Giving details about the extraordinary features of the product, Mr. Ashok said that the three pillars for Party Analyst’s success are:

1.    Scientific approach

2.    Advanced tools and

3.    Trained, committed team

In general 2-5% votes could be easily increased through Party Analyst’s services. In the 2009 Andhra Pradesh general election, 34 constituencies had less than 1% vote difference, 63 with less than 2% and 136 with less than 5 %. 5% isn’t sufficient always; even then Party Analyst’s strategies help the leaders move towards their victory.

It is fully integrated with services for Constituency management, Cadre training and Cadre management. Apart from these, several other services are also being offered.

The new advanced Party Analyst 2.0 offers Political parties and leaders new tools to manage constituency problems, they can get focused voters segmentation to target the voters, an interface to analyse the constituency information and an enhanced way to connect with constituency voters.  The platform offers parties / leaders to segment their voters with better focus to target effectively. The voters’ right from constituency level to booth level can be analysed on various factors such as age, gender, social class, education level, voters in a family, etc.

For the common people, www.partyanalyst.com serves them by helping them stay tuned, give voice to them by helping them express their views, share local happenings with the leaders, etc. It provides a communication and interaction channel between the common man (voters) and their leaders so that both could use this platform and help in improved relationship, enabling them to solve their constituency problems, issues and concerns. It empowers the common man to use this as a social networking platform to connect, convey and discuss the locality problems with their leader and other people of the locality.