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  • Agoda: More Europeans Searching for Travel to Asia This Summer

    Published on May 23, 2024

     As Europe’s summer approaches, travel insights from digital travel platform Agoda reveal that Asia is a top choice for European globetrotters. Asia not only ranks as the most popular non-European region, but its popularity is increasing compared to last year, with Agoda noting 52% more accommodation searches by Europeans for travel to Asia. Interestingly, Agoda noted 26% more accommodation searches by Europeans for travel to India.

    According to Agoda’s data, the top destinations in Asia for European travelers are Thailand, Indonesia, and Japan respectively, followed by Malaysia and the Philippines.  This reflects the wide appeal of Asian destinations to travelers with a variety of interests. Whether seeking the vibrant street life and historic sites in Bangkok or riding the rolling waves on the surf-friendly coasts of Bali, European tourists are looking to explore what Asia has on offer. The European markets with the most searches for travel to Asia are the United Kingdom, France, Germany, Spain, and the Netherlands.

    India ranks as the ninth most popular destination for Europeans. Accommodations in India are most searched for by travelers from the United Kingdom, followed by holiday-goers from Germany, Spain, France, and the Netherlands.

    Krishna Rathi, Senior Country Director India Subcontinent, Sri Lanka, and Maldives at Agoda shared, “The increase in searches compared to last year indicates Asia’s growing popularity as a holiday destination among Europeans. The effects of this trend are visible not only in Southeast Asia and Japan but also in India. It’s great to see more and more Europeans exploring these amazing destinations during their getaway periods.”

    Lonavala, New Delhi, and Chennai are the most searched locales in India by Europeans. These destinations offer a mix of leisure, adventure, and cultural experiences, appealing to travelers seeking to make the most of their long-distance summer holiday.

    Travelers continue to plan and prepare for their next adventure. Agoda is committed to helping them see the world for less with great value deals on over four million holiday properties worldwide, plus flights and activities.


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