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    AIFF Partners with Profit.co for Goal Monitoring Using OKRs

    Published on January 21, 2021

     AIFF (All India Football Federation), a body that sanctions and runs football tournaments and leagues in the country, has opted for Profit. Co’s OKR software to monitor its second 4-year strategic plan launched in 2019. OKR’s strategy tool will be to monitor the plan, its growth and achievements. AIFF, a first sports federation implemented Profit. Co framework in March 2020 across all employees barring the technical staff on the field to streamline and implement its strategic plan.

    AIFF is a large body consisting of teams, referees, coaches and players apart from the core federation team. While most employees work out of their central office in Delhi, many are either on-field or are on constant travel.

    “OKRs stood-out because the framework helps in transparency, especially while having collaborations. OKRs ensure there is a dialogue and engagement between departments to get work done faster and with more efficiency. We needed an impactful monitoring and tracking tool that gave the team a sense of alignment which made us opt for OKRs”said Mr. Kushal Das, General Secretary, AIFF.

    Mr. Kushal Das, General Secretary, AIFF also shared that, OKR software was used to launch and implement several digital programs and initiatives during the pandemic. We launched AIFF TV Live in May 2020 which has generated over 7 million views since its launch. We are also working on various digital tools and projects, one of which is a partner with SAI to start e-patshala. As the season started, AIFF was the first sports federation to organize an on-field sports event in the second week of October in a bio-bubble in India following all COVID-19 regulations.”

    He further added, “After thorough study of OKRs, the team went on to analyze various companies offering OKRs software that met the parameters that we wanted in our OKRs system. We did a comparative analysis between companies offering OKR software solutions and found that Profit.co stood out because we could use their software in a simplified way to start with and upgrade to other useful features should we choose at a later stage. The UI was also quite good. All these factors met more of our parameters than other platforms.”

    The AIFF team embraced OKR’s implementation despite the pandemic and can reach out to Profit. Co’s team for any queries.  Prior to implementing OKRs, it was difficult for AIFF to monitor work status from all departments as teams were traveling which led to lack of ownership and inconsistencies in tracking the plan’s progress.

    “We are proud that a sports federation like AIFF has chosen Profit.co to streamline their goals and align their targets. It sets an example for all other federations and business entities to use business tools to enhance their objectives,” said Senthil Rajagopalan, President, Profit.co.