Netherlands: Gemalto , the world leader in digital security, in cooperation with AIS, Thailand’s largest mobile operator with more than 30 million customers, and Microsoft launches Asia’s first “Chat SIM,” the innovative SIM that enables customers to chat unlimitedly from every handset 24 hours a day 7 days a week even without a smart phone, computer or notebook, using Gemalto’s LinqUs SIMessenger solution.

“With the rising popularity of social networking in Asia, there is an increasing need for instant connectivity and communication,” observed Tan Teck Lee, President, Gemalto Asia. “LinqUs SIMessenger meets this strong market demand by providing an always-on connection mode with friends and family to all AIS customers. Gemalto is proud to support AIS in launching Asia’s first mobile chatting service that works on 100% of handsets.”

Gemalto’s LinqUs SIMessenger solution is simple to use, utilizes an intuitive user interface and harnesses a convenient protected automatic sign-in where user login and password are securely stored. Subscribers can instantly log on to their Windows Live Messenger application via an SMS menu, anytime, anywhere. For AIS, Gemalto’s operated services enabled low-cost hassle-free implementation and reduced time to market for the new service.