Bangalore:  Amazon.in (www.amazon.in) today announced the launch of the Sports, Fitness and Outdoors store — a single easy-to-use destination offering vast selection of over 8,500 genuine products across several sports, fitness and outdoor activities, from cricket to badminton to hiking to cycling to fitness, and everything in-between. Customers can choose from extensive product lines of popular Indian and international brands including Slazenger, Yonex, Cosco, SG, Puma, Coleman, Adidas, Stag, Wilson and many more.

“In this fast paced life, consumers in India are increasingly looking to make sports, fitness regimes or outdoor activities as an integral part of their lifestyles. Our goal is to offer customers   easy access with great prices to the widest range of sports and fitness gear  and support the interests of everyone from weekend warriors to sports enthusiasts by providing  them with a convenient, reliable and trustworthy shopping experience anytime, anywhere,” said Amit Agarwal, Vice President and Country Manager, Amazon India.

To make it easy for consumers to browse and choose from the vast selection, the Sports, Fitness and Outdoors store has been specially curated into featured areas for   Exercise & Fitness,  Camping & Hiking, Cycling, Cricket, Swimming and Badminton, each with an exhaustive range of products unique to that activity as well as helpful information including product reviews from other customers, similarities, best sellers and more to help customers  make informed purchase decisions.

“With vacations around the corner, this is the perfect time to launch the Sports, Fitness and Outdoors equipment store on Amazon.in.  Customers can now shop for sports, fitness, and outdoor activity products the Amazon way on their PC and on their mobile phones – with extensive choices, low prices, easy navigation, personalized experience, helpful information, convenient and reliable delivery options, easy returns, and world class customer service,” says Samir Kumar, Director, Category Management, Amazon India.

You name it and Amazon.in’s Sports Fitness and Outdoors store has it!

Cricket fans can buy original English willow bats, cricket gloves, pads and kits; Badminton players are going to be spoilt for choice as the store offers the largest collection of badminton gear in India that includes an extensive Yonex catalogue as well as product lines like badminton racquets, feather & nylon shuttles, nets etc.,  from other renowned brands like Wilson, Victor, Slazenger, Li Ning. From tennis and table tennis racquets to golf club sets, all kinds of sports balls and a plethora of other sporting gear including cycling helmets, etc. are all available on the store.

Mountaineers, climbers or backpackers can browse through Coleman’s extensive camping gear and recreation product line.  The Coleman product line includes outdoor gear like tents, sleeping bags,  camp  stoves and an exhaustive range of coolers that can be used for outings, picnics, garden parties, etc.

There’s a whole lot in the store for fitness enthusiasts as well. They can choose from a wide selection of fitness equipment & gear like treadmills, dumb-bells & kettle bells of different weights and materials, sandbags,   skipping ropes, push up bars, yoga mats, etc. from renowned fitness brands like Tunturi, Nivia, Victor X, and SKLZ among others.

With the launch of this new store, Amazon.in now has a wide selection of over 15 million products across 20 product categories. Customers across several cities in India can also avail guaranteed next-day delivery at Rs. 99 per order on more than 165,000 products fulfilled by Amazon.

For Sports enthusiasts, Amazon Appstore also offers some of the latest sports Apps available for download such as  FIFA 2014, ESPN Cricinfo and  ICC World20 Bangladesh 2014. They can also download Stick Tennis, GP Racing Game, Cricket T20 Fever 3D and numerous others. For more Apps visit the Amazon APPs Store

Customers on www.amazon.in can shop with ease and confidence from  over 15 million products across 20 categories including Books, Movies and TV shows; Kindle Devices, Tablets and eBooks; Computers & Accessories; Mobiles & Accessories; Consumer Electronics; Toys & Games; Baby Products; Personal Care Appliances; Health Care Devices; Watches; Fashion Jewellery; Home and Kitchen; Beauty Products; Video Games; Music; Luggage & Bags; Handbags & Clutches and Sports, Fitness & Outdoor equipment.

All customers benefit from a safe and secure ordering experience, convenient electronic payments, Cash on Delivery, no-risk hassle-free returns policy, Amazon’s 24×7 customer service support, and a globally recognized and comprehensive 100% purchase protection provided by Amazon’s A-to-Z Guarantee.

Customers can also now shop on Amazon.in through its latest mobile shopping apps for iPhones, iPads and Android phones. They can use these apps to conveniently shop on the go just as easily as they do on their PC; they can browse & search for their favorite products, view recommendations & customer reviews, add to wish lists & cart and complete the purchase using all of the payment options available on the site and track the status of their orders. The Amazon mobile shopping App is available as a free download through Amazon Appstore: www.amazon.in/apps.