LONDON, UK -Subex Ltd, a leading global provider of business support systems (BSS) for communications service providers, announced today that it has been declared the market leader in Business Optimisation for an unprecedented fifth year in succession, by Analysys Mason. Analysys Mason delivers strategy advice, operations support, and market intelligence worldwide to leading commercial and public-sector organisations in telecoms, IT, and media.

The Analysys Mason research report: “Revenue management systems:

worldwide market shares 2011” analyses the revenue management (previously termed billing) market. Analysys Mason reports that Business optimisation enjoyed significant year-on-year growth of 11.4%, bolstered by considerable interest in ‘big-data’ and analytics.

Justin van der Lande, Senior Analyst, Analysys Mason said, “Subex has maintained its market leadership as a result of continued growth in 2011. Subex has a strong product offering in the business optimisation sub-segment with installed base of 300 clients in more than 70 countries. The company also has growing capability in analytics specific to CSPs.”

Business optimisation includes Business Analytics, fraud management, revenue assurance, and risk management analysis. These are all factors that ensure that all the revenue is collected and least cost incurred, therefore maximising profit from the business.

“The importance of Business Optimisation is gaining more relevance in today’s challenging times as the focus on efficiency improvements and cost reduction continues to grow. Being recognized as leaders in this space, is testimony to the value  our customers derive from our solutions, as well as our continued investments in sustaining product superiority and thought leadership.”, said Sudeesh Yezhuvath, COO, Subex Limited.

He further added, “The Revenue Operations Center (ROC®) helps operators realize better operational efficiencies and ensure leaner business practices in order to provide better experience to their customers. It is a matter of immense pride for us to be recognized as the market leader in Business Optimization by Analysys Mason for the fifth year running”.