Mumbai: Continuing with its focus on providing the best of innovation and technology, India’s leading electrical solutions provider – Anchor Electricals Pvt. Ltd (A Panasonic Group Company), today inaugurated its First Roma Brand Experience Shoppe showcasing its Complete Range of Roma Wiring Devices. The company intends to expand further with the Roma Range of Switches and Accessories adding new products for Commercial, Hospitality and Residential segments to the basket in the upcoming years.

Spread over an area of just over 300 sq.ft, this Shoppe offers  customers  a hands on experience of Roma series of Switches and accessories. Located in the Lohar Chawl area that houses the largest Electrical Goods Market in Maharashtra, the experience center showcases the rich legacy of this iconic brand and its journey of evolution through the last two decades.

The concept behind opening this Experience Shoppe was to enable the discerning young customers of today to experience the product range and the variety and innovative features added over the years.

Inaugurating the said Shoppe, Mr. Mitsuru Shirasawa, Managing Director-Anchor Electricals Pvt. Ltd said, “I am delighted to unveil this first Brand Experience Shoppe of the No. 1 Modular Wiring Devices brand in India. This is another iconic moment in the history of Roma as this will enable us to offer our customers the satisfaction to experience the product first-hand and be aware of its features. Roma has become a generic name to Modular Wiring Devices and offers complete value for money to the end-user with its vast array of Plates and Accessories. With this brand shoppe, we also eye an increase in the brand’s market share. With the brand already being exported to Egypt, we will cater the needs of Egyptian consumers along with the Indian consumers as well. Plans are underway and a new exciting next-generation range of Roma switches is expected to be unveiled in the upcoming year.”

Speaking on the launch, Mr. Ashok Gangar – Director Sales and Marketing, Anchor Electricals Pvt. Ltd stated, “Roma Switches Range carries a youthful exuberance, despite meeting the evolving needs of  the observant Indian consumers for over two decades. Today’s India is a Young Nation and one of the globe’s favorite investment destination. The market is filled with products of global standards, Business Models have evolved, Marketing dynamics, Shopping Habits of the customers have drastically transformed over the years. The concept of need and luxury is changing with every passing day. Roma has been a witness to this transformation and has evolved to match the advances tastes of these new consumers with increased purchasing power. We have already started taking the brand beyond the Indian borders, and intend to position it as a key wiring devices brand that is truly global in nature.