Singapore : APAC Effie has announced the Call for Entry for its 2014 Awards, set to take place in Singapore in April.

The Effie Awards is recognised throughout the industry as the global standard of marketing effectiveness excellence. Organised by the Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group, the APAC Effie Awards honours the region’s most outstanding campaigns which have been brilliantly executed and proven results in meeting challenging strategic objectives.

Along with its Call for Entry, APAC Effie also introduces the awards theme – “There is an Art & Science to winning” – the coming together of art & science to create desired results for the brand. A truism that describes perfectly what the awards is all about.

“Advertisers value ideas that truly deliver results. The Effie awards are about marketing effectiveness and the APAC Effie offers the region’s most outstanding marketing campaigns the opportunity to have their success recognised at the regional level,” said Connie Chan, Chairman for the 2014 Awards. “This is where the relentless industry is challenged, and the best in Asia Pacific is celebrated.”

Agencies and clients may now submit entries across 33 categories. On top of the Single Market Categories which are open to all cases that have run in Asia Pacific, APAC Effie also offers an additional level to the competition with the Multi-market Categories. Multi-market Categories only accept entries for cases that have run in two or more markets. It allows campaigns which have run successfully across the region to be awarded.

Source : ACN Newswire