As part of its growing popularity as an international destination, the Kingdom of Bhutan has positioned itself as a destination that thrives on making Happiness its key denominator.

In sync with the Tourism Council of Bhutan’s thrust towards international source markets tourist arrivals for 2014 grew to 133,480 tourist arrivals demonstrating an impressive growth of 14.85% percent over the corresponding year. Whilst international travelers grew to 68,081; India continued to be it’s top source market with an additional 62,129 arrivals.

Recently, the tourism council of Bhutan also unveiled the ‘Visit Bhutan 2015’ – dedicated to His Majesty Jigme Singye Wangchuck, who has been the pioneer of tourism in Bhutan.

Tourism Council of Bhutan has been effectively promoting Bhutan – ‘Celebrate Happiness’ theme in key source markets, wherein India and South East Asia form a critical component. The marketing initiatives deployed globally are a combination of on ground promotions that include participation at key B2B / B2C exhibitions & roadshows in addition to working with Bhutan’s key stakholders through activities that involve engagements with travel trade and international media.

Mr. Damcho Rinzim, Head, Marketing and Promotion Division, Tourism Council of Bhutan “We believe in a sustainable approach to growth and development of the tourism industry in Bhutan. Our destination offers tremendous potential as an indigenous industry with clear comparative advantages which are compelling reasons to promote Bhutan as a high-end tourist destination. International travelers to Bhutan are lured by the myriad of offerrings that include heritage, culture, natural beauty and a range of quality world class hospitality and tourism industry.”

Source : Lokesh Shastri