Mumbai: ValueFirst Digital Media appoints its new Content, Creative & Communication Head, Arvind Pal Singh, fondly known as Candy amongst friends.

Giving a strenuous 16 years to advertising, Candy has made an indelible mark in the industry and  has been recognised with several esteemed awards for his brilliant ideas and world class execution. He has been honoured by the ABBY awards for the unforgettable Maruti TV Commercial “papa ki kara, petrol khattam hi nahi hunda.”

Over the years, Candy has been associated with the success of many high profile campaigns and brands like LG, Electrolux, Maruti Swift, Citifinancial, Nestle, Godfrey Phillips, Allan Soothers and so on. He has established a reputation for providing effective creative solutions that deliver outstanding results and has helped mastermind various campaigns – from advertising to corporate branding.

“Today ValueFirst is one of the biggest platforms available in the digital domain, with over 2 billion interactions a month. This is where all digital possibilities exist.”- says Candy.

“After spending almost  two decades in the advertising space, I have realized that what comes between ideas and the consumers is the client who wants to play safe. For one idea that sees the light of the day, there are hundreds of rejected ideas behind it.  Digital world on the other hand provides an opportunity to directly interact with the consumers. A medium where wisdom of the crowd rules. Engaging consumers online is one of the most interesting challenges for me here at ValueFirst.”

Further to this, the CEO of ValueFirst Digital Media, Mr. Vishwadeep Bajaj commented, “I am delighted to have Candy on board. I believe that he can leverage his industry experience and understanding of the consumer to attract, engage and retain consumers on ValueFirst digital properties.”