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  • ASM organises International Conference on Post-Pandemic Business Environment

    Published on May 21, 2022

    New Delhi : Apeejay School of Management (ASM) organised the 11th International Conference on the theme “Changing Dynamics in Management and Leadership Post-Pandemic” recently. The conference was held in collaboration with EM Normandie Business School, France, and Chittagong Independent University, Bangladesh.

    Senior academicians and research scholars from various countries including Tunisia, Morocco, France, Bangladesh, the US, and India, attended the international conference to present research papers spread over four technical sessions in France, HR, Marketing, and General Management. In total, 27 research papers were presented at the conference.

    Dr Alka Munjal, Director, ASM, who welcomed the delegates, highlighted the fact how various sectors impacted heavily due to Covid-19 have begun gradually bouncing back to normalcy in the post-pandemic phase. This has been made possible through reoriented strategic pathways based on fresh insights.

    Dr Shweta Jha, conference convener, elaborated on how organisations managed to cope with the Covid-19 crisis with resilience, recognised the limitations of the traditional strategic framework, and adopted new ways to manage resources and lead people post-pandemic.

    These difficult times reinforced how sustainability was integral to corporate strategy and public policy, Dr Sylvaine Castellano, Professor, Dean of Research, EM Normandie Business School, France, emphasised in her keynote address. Dr Mohammad Nayeem Abdullah, Professor and Dean, Chittagong Independent University, Bangladesh, discussed the changing attitudes of organisations towards aspects of leadership and management.

    Dr Pooja Chaturvedi Sharma moderated the inaugural session. Dr Emon Kalyan Chowdhury, Associate Professor, Chittagong Independent University, Bangladesh, and Professor Kamal Kishore, Dean, Apeejay School of Management, chaired a technical session on Finance. Dr Khelladi Insaf, Associate Professor, Léonard de Vinci Pôle Universitaire, France, and Dr Etinder Pal Singh, Deputy Director, Apeejay School of Management, chaired another technical session on Marketing. Dr Somendu Biswas, Assistant Professor, Management Development Institute, and Dr Ishita Adhikari, Associate Professor, ASM, chaired a technical session in HR. Dr Srirang Jha, Associate Professor, ASM, chaired the technical session in General Management.

    Dr Akshita Arora, Dr Chhaya Wadhwa, Professor Ruchi Malik, and Dr Malvika Mahesh steered the technical sessions in Finance, HR, Marketing, and General Management, respectively. The event ended with a vote of thanks by Dr Ranjit Kaur, Assistant Professor-Marketing, ASM.


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