APN News

  • Sunday, September, 2021| Today's Market | Current Time: 03:55:29
  • Visakhapatnam: Ather Energy, India’s first intelligent electric scooter manufacturer, today inaugurated its new retail outlet – Ather Space, at New Colony Road, Subbalakshmi Nagar, Visakhapatnam, in association with SN Auto. The Ather 450X, India’s quickest and smartest scooter, alongside the Ather 450 Plus will be available to test ride and purchase at Ather Space.

    Ather Space is geared to provide a unique ownership experience along with complete service and support for the owners. Designed to be a dynamic, tactile, and interactive space, the new Ather Space will offer customers an opportunity to learn about every aspect of the vehicle and provide a complete overview of the various parts with a stripped-bare unit on display. They can also book test ride slots on Ather Energy’s website before visiting the experience centre. This is Ather Energy’s first experience centre in Andhra Pradesh.

    Earlier this year, Ather expanded its presence across 15 cities, including Mumbai, Pune, Hyderabad, Kochi, Ahmedabad, New Delhi, Trichy and Jaipur.

    Ather Energy is one of the few OEMs who also invests in building a charging infrastructure. The company has installed 2 fast-charging points, Ather Grid, which can be found at Railway New Colony and Beach Road. Ather Energy plans to add 8-10 more charging points to strengthen the charging network to provide smooth and stress-free rides for EV owners in the city. Ather Energy also helps customers in setting up home charging solutions in their apartments and buildings.

    The Andhra Pradesh government has introduced several policies to encourage faster adoption and manufacturing of electric vehicles in the state. The state government offers various subsidies for customers like 100% road tax exemption for newly-purchased EVs. Andhra Pradesh’s EV policy supports every aspect of electric mobility and is focussed on accelerating the adoption of EVs.

    The ex-showroom price post the Fame II revision for the Ather 450X is INR. 146,296 & INR 127,916 for the Ather 450 Plus in Visakhapatnam. Considering the total cost of ownership of a comparable 125cc scooter, Ather 450X and Ather 450 Plus owners can now breakeven their investment in 18-24 months and will begin to save nearly Rs. 2 per km in the years after.  

    Quote by Ravneet Phokela, Chief Business Officer, Ather Energy:

    We are pleased to partner with SN Auto to support our expansion plans with a new experience centre in Visakhapatnam. SN Auto has done a phenomenal job in setting up the experience centre and has been a great support in organising the test rides in the city. The strategic location of the experience centre along with complete service and support will enhance the customer experience. We are getting a great response from the market and there has been a surge in test ride requests that we are receiving. Also, with the FAME II revision, the adoption rate for EVs will increase as a high-performance electric scooter like ours is now similarly priced to most petrol scooters of similar specifications (125cc). After Visakhapatnam, we are likely to be in 3-4 more cities in Andhra Pradesh by the end of the year.

    Quote by Mr. Sudhakar Nagalapati, Managing Director, SN Auto

    SN Auto is delighted to partner with Ather Energy that is driving the EV revolution in India. Ather Energy is not only building electric scooters that are quick and smart but is also developing an entire ecosystem for the customers. We at SN Auto will cater to the growing demand of our customers for high performance electric vehicles. We are highly encouraged by the customer response that we have received for the Ather 450X and look forward to delivering the best in class buying experience to our customers.