Bengaluru: Italian super-luxury sports car maker Automobili Lamborghini officially unveiled its new dealership in India with Lamborghini Bengaluru. The new showroom was inaugurated at a special ceremony by Mr. Stephan Winkelmann, President and CEO, Automobili Lamborghini S.p.A.

Located in the heart of the city, the new facility enhances the Lamborghini brand experience for customers. This state-of-the-art dealership embodies all the brand attributes of Lamborghini within the dedicated showroom, the distinct customer lounge and amongst specialised staff specially trained in Italy to ensure that the brand is very close to the customers.  Giving customer service in sync with the brand image is imperative in Lamborghini and is a part of the company DNA. Thus, the company ensures that the Lamborghini experience continues with key attributes like personalized service from the India and Global servicing team.

Bengaluru, an evolved IT hub, also known as the Silicon Valley of India, comprises a high density of High Net Worth Individuals (HNI). Lamborghini Bengaluru is part of the plan to strengthen the brand’s presence and sales network in the southern regions of India.

Speaking at the occasion, Mr. Stephan Winkelmann, President and CEO, Automobili Lamborghini said, “India holds a good potential and recognizing this, Lamborghini is among the early entrants of the super-luxury sports car brands to establish itself in this country. Today, the audience here for Lamborghini is far wider than just its owners. The brand is recognised and appreciated for its pure design and cutting-edge technology.  India is an important market for us, and I look forward to continuing our success and commitment in India.”

To the delight of the House of the Raging Bull’s fans in the southern market, the new dealership will offer the entire range of Lamborghini products – the Aventador line-up along with the recently launched Huracán LP 610-4. The Lamborghini Aventador line-up includes the Aventador Roadster LP 700-4 and Aventador Coupé LP 700-4.

With the launch of the Bengaluru dealership, Lamborghini now has three dealerships across the nation in important markets (Mumbai, Delhi and Bengaluru). As per the present market situation, the dealer network does cover the country at large and meet customer demands and expectations from a brand perspective.

source : Sachin Murdeshwar