Eggfirst, a 10-year case-study of value creation, has appointed KaanchanShah as Client Services Director.In her second stint with Eggfirst, she will be based out of the agency’s Mumbai office. Shah was earlier with Baggit – India’s leading brand in fashion accessory segment. She has also worked earlier at JWT-Fortune.

Commenting on the appointment, Ravikant Banka, CMD, Eggfirst says, “Kaanchan brings for clients more than two decades of rich experience in marketing and a rock-steady commitment to excellence. Considering the pace of our expansion and the vision for future, she is a delightful addition to the management team to help us achieve the planned growth.”

Excited about her second stint with Eggfirst, Shah says, “Eggfirst has always been like second home. My earlier stint with Eggfirst, as Sr. Account Director Planning left and indelible mark and coming back was inevitable.”

Recall that earlier this year, Eggfirst won Volkswagen Finance’s digital mandate and painted the city Yellow with an outdoor campaign, titled ‘DekhBhai’, for an upcoming project by the K Hemani Group. April saw Eggfirst savour glory at the Abbys too.