Mumbai: Bajaj Electricals Ltd, a market leader in small appliances and ranking amongst top 3 in fans and lighting, celebrates its 75th year in 2013-14. In the spirit of the 75th year celebrations it was the perfect opportunity for the company to interact with the dealers at each branch, putting forth plans for the coming years while strengthening and building on existing relationships.

Speaking at the occasion Mr. Shekhar Bajaj, Chairman & Managing Director of Bajaj Electricals Ltd said – “It is a significant time in the history of this company that turned 75 last July. Each branch has contributed in a big way to this heritage and Mumbai, where the company’s HO is also located, is no exception. It is a proud fact that this city that we call home has so many landmarks lit up by Bajaj Electricals Ltd., which include the Bandra Worli Sea Link and Wankhade Stadium. In our consumer facing business we believe in offering this same excellence with world class products through our distribution channels and exclusive Bajaj World outlets. It is this trust in all our relationships, be it with partnersor consumers that will keep Bajaj Electricals Ltd. moving forward on this glorious path”

Speaking at the occasionMr. Anant Bajaj, JMD Bajaj Electricals Ltd.said – “Mumbai has always been a high potential market for the company. We will continue to expand our network here and introduce new and world class products. We take this opportunity to wish our partners a bright future with Bajaj Electricals Ltd and we are certain that together we will continue to Shine On”.

Mr. P.S. Tandon, ED – Consumer Products added – “Mumbai saw many firsts this year in categories like Mixer Grinders with the launch of new models, Morphy Richardswith its water heaters and Lighting with itsiLED range. Also the city saw its 2nd Bajaj World open in one of the most prominent market locations in Ulhasnagar. We are confident that together with our trade partners we will keep bettering our successes to get Bajaj Electricals Ltd. to reach even greater heights”

And the branch certainly does have its share of achievements to be proud of. Registering sales of Rs. 167 Cr till December 2013 with a CAGR of 7%. In addition the branch was at the forefront of many new product introductions in Morphy Richards, Lighting, Appliances and Fans, which reached a crescendo with Fans Day, organized as an initiative for management to interact with dealers in the market place.

Some of the recent projects undertaken by the company includeinstallation of NAVI Mumbai Municipal corporation 67 meter Flag mast, 1200poles for Thane Municipal Corporation and 7 Antenna mast for D’Mello Tele power, Goa.Otherlarge orders include illumination for KDMC and GIDC Goa for Disano fittings and lighting for L&T (CHP Bara), NTPC Vindhyachal and Rehand, Thane Municipal Corporation, Reliance Industries Ltd and BHEL & PGCIL.

Bajaj World is the company’s initiative to provide a collective experience zone to the customers giving them a platform to choose from a wide range of products for their homes under one roof. The company has so far opened over 65 Bajaj Worlds across India and expects to open a total of 75 by this financial year. Mumbai branch has so far opened 2 Bajaj Worlds in Dadar and Ulhasnagar.

And imbibing the organizational culture of ensuring the welfare of the society at large, the branch organized a blood donation drive and continues in its fight against tobacco as part of its national CSR initiative.

Source : Lokesh Shastri