Mumbai : Vector Consulting Group, one of the leading consulting firms specializing in Theory of Constraints (TOC) in India, has entered into a multi-year engagement with Bajaj Electricals Limited (BEL). Vector Consulting Group will be the implementation partner for transforming the supply chain of Bajaj Electricals using the TOC principles.

Speaking about this initiative, Puneet Kulraj, Founding Director, Vector Consulting Group said, “The solution will help all the suppliers and channel partners of Bajaj Electricals substantially improve their inventory turns. It will help Bajaj Electrical penetrate the market with full reach and range; backed by the company’s ability to provide unparalleled availability at dramatically reduced inventory levels. ”

“The typical supply chain, vendor management and trade management practices of the industry are based on principles of Win-Lose which eventually deteriorates to Lose-Lose, said R. Ramakrishnan, Executive Director, Bajaj Electricals Ltd. Using the TOC principles we aim to establish a true Win-Win partnership where every partner, our vendors, our trade partners, our customers and Bajaj Electricals stands to gain significantly. We aim to improve fill rates, reduce stock outs, reduce inventories, and improve dealer and vendor ROI while significantly growing revenues and profits.”

Through Theory of Constraints, Bajaj Electricals intends to redefine paradigms of managing the supply chain right from vendors to channel distribution. By implementing Theory of Constraints Bajaj Electricals Ltd will have an enterprise-wide impact on its consumer focusing business units. These business units are appliances, fans, lighting, and Morphy Richards (India distribution of the UK-based brand).